The Pepsi x Dappeldan Soccer Watching Capsule Collection, launched on Thursday, is a fusion of luxury streetwear and soccer watching apparel.
The collection includes hoodies, jackets, bucket hats, and collectable Pepsi soda cans, all designed to nod to classic football jerseys. A staple of the collection is a handmade lounger made of vegan leather pockets.
“I’ve been bringing luxury fashion to Harlem for 35 years, but it’s not always as true as Pepsi’s full-fledged collaboration. In time for the football season. New York Fashion Week At that time, “said Dappel Dan.
“This capsule collection is equally inspired by Pepsi brands, football fans, and my unique looks. Fashion and football have never been so fused.”
The collection was announced on the Pepsi “Made for Football Watching” campaign website. Capsule items are available to the first 400 eligible consumers who sign up.
The first three eligible consumers will receive a custom, unique lounger from the capsule collection, handcrafted at the Harlem Atelier in Dappeldan. Meanwhile, as part of the brand’s Made for Football Watching Gear Program, which launched in August, fans also have the opportunity to redeem points for a chance to win the full capsule collection.
“Pepsi has always been deeply rooted in pop culture and football, but we’ve never put it all together like the Pepsi x Dappeldan Football Watching Capsule Collection,” said Todd Kaplan, vice president of marketing for Pepsi. ..
“The unique style that blends Dappeldan’s luxury fashion with streetwear is as bold and apologetic as the Pepsi brand, so he’s the only one with a fantastic taste of streetwear and football fandom. I thought it was the perfect partner to blend in a unique way that I could.
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Dappeldan announces football-inspired capsule collection at Pepsi
Source link Dappeldan announces football-inspired capsule collection at Pepsi