David Dobrik’s photo sharing app, Disposable Takeoff

Introducing Dispo, a new photo sharing app that mimics the experience of using a disposable camera. People are asking for an invitation to test the beta. Early adopters admire its social characteristics. And investors are making big bets on the future.

In the app, the user frames the photo through a small rectangular viewfinder. There are no editing tools or captions. When the image is “developed”, that is, displayed on the mobile phone at 9 am the next day, you get what you get. Multiple people can take pictures with the same roll, as can happen at a party with a real disposable camera.

“When I went to a party with my friends, they had disposable cameras all over the house, encouraging people to take pictures all night,” said David, YouTube star and app founder. Brick said. “In the morning, they gathered all the cameras, looked back at the footage, and became like” what happened last night “” (he used abusive words for emphasis).

He and his friends loved the contingency of scrolling through fleeting forgotten moments. “It’s like ending a’hangover’every morning,” said Doblick, 24.He started posting his developed photos With a dedicated Instagram account In June 2019, and soon, it gained millions of followers. Other influential figures and celebrities, including Tana Mojo and Gigi Hadid, soon launched their own “disposable” accounts.their Fans follow..

Doblick sensed the trend and tried to digitally recreate the disposable camera experience as an antidote to his obsession with taking perfect shots. “You have never seen a photo and never checked the lights,” he said of using disposables. “You just continued your day, and in the morning you had to relive it.”

In December 2019, he announced a photo app called David’s Disposable. With this app, people can take “developed” retro photos overnight. Its early follow-up suggested that the model has greater potential. Therefore, it evolved into Dispo in a year. This is a full-fledged social network that launched a public beta test last Friday.

The latest version of Dispo is less than a week old, but it’s already a hot topic. The app has risen to the ranks of Apple’s App Store this week. The clubhouse has a disposable-themed discussion room. YouTuber Share reviews, invitation scoring tips, growth hacks.. VSCO VSCO Girl, Dispo saysDisposable boy.. Some photos from Dispo are also hitting the online art market As NFT, Or “non-fangible token”.

Beta users of the app praise the suppression. “I think the photo is simpler.” Goldie Chan, 38, Founder of Warm Robots, a social strategy agency in Los Angeles. “Apps like Clubhouse are literally very noisy. When you have something like Dispo or VSCO, you’re just taking a picture. You can snap the moment and let go . “

This shift from carefully selected feed has been around for several years. In 2019, the rise of “friendly” YouTubers like Emma Chamberlain pioneered a goofy and irreverent editing style that became the default for Generation Z. Throughout 2020, TikTok has created a new wave of creators that focus on individuality rather than perfection.

“The 2011 Instagram filter made everyone beautiful, while the 2021 TikTok filter made everyone ugly,” said Index Ventures principal Rex Woodbury recently. I have written.. “And while Instagram provided filters to make bad photos look good, Dispo intentionally makes good photos look bad.”

Anyha Garcia, a 31-year-old housewife in Utah, started using Dispo a week ago. She is a fan of that simplicity. “You don’t have to sit down to trim or edit,” she said. “I take a picture, and hopefully it turns out. Look now and make these adjustments or worry about taking another 10-12 pictures of what you’re trying to take. Instead, you can go back and see it later. “

People are also adopting apps that focus on collaboration. “Insta has made everyone a regular photographer. Dispo will be a purposeful photographer,” says Terry O’Neal, 31-year-old Los Angeles brand manager who uses the app. ) Says. He created several color-themed camera rolls and asked other users to help them find objects that fit each theme. “There is community building there, and everyone is looking for the same thing through their lenses,” he said.

Luke Yun, 31, a 31-year-old social media director in Los Angeles, said: “People are finding ways to be creative together. It’s like a natural contest to build each other with these community roles that we’ve never seen on social networks.”

The Dispo photos don’t have captions, but the comments section of the collaborative camera roll is lively. There is a role to guess the inside story of each photo and comment with lyrics that you feel fits the mood of the image. Another roll It features a photo of a handwritten memo that triggers a conversation.

Social networks avoid the growing hack culture of spam that often occurs in early-stage apps, and Easter eggs on the display enjoy being obsessed with boosting their metrics. For example, Doblick seems to have 69 million followers, photos, and 420 likes on Dispo.

However, a small group of creators has emerged. “I created a role called the Dispo Hype Group, where I added everyone and accepted everyone’s invitations,” Garcia said. This group of about 40 people wants to hold an IRL meetup when it’s safe.

Dispo has already begun to expand internationally, with plans to open offices, especially in Japan.Currently Company of only 8 peopleThe rapid expansion of startups has become an attractive target for venture capitalists.

Dispo raised $ 4 million in an October seed funding round led by Reddit co-founder Alexis Ohanian’s company Seven Seven Six. This week, the company said it raised $ 20 million in a Spark Capital-led Series A round with a valuation of $ 200 million. Axios.. Dispo also met with other major venture companies such as Sequoia Capital, Andreessen Horowitz and Benchmark. information..

As the app continues to grow, Dispo leaders have expressed their commitment to ensuring that the app remains a safe and open space for users. “Trust and security will be very important to us and will be a relentless focus,” said Daniel Liss, 32, CEO of Dispo. It is unacceptable to our community and shareholders. “

“It’s important to me, David and our team, so it’s the position I’m hiring before investors ask me about it,” he added.

There is always competition and imitation, but Doblick believes that what disposables offer is something that photo filters can’t duplicate.

“If you look at the disposable photos, you can see that they are genuine, not created or put together,” he said. “It just happened, and it was caught. That’s why it’s so exciting.”

David Dobrik’s photo sharing app, Disposable Takeoff

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