De Beers drives the head of the De Beers Jewelers business and also oversees the Forevermark brand. Celine Asimon will replace Nancy Riu, who became CEO of Forevermark in 2019 after spending 10 years in the Diamond Jewelery Group. She departs in late September.
The merger will take place after the company announces plans to rebrand Forevermark as De Beers Forevermark and operate a newly renamed label with its parent brand in the same division. This is part of the company’s “one DeBeers” strategy.
Asimon has been the CEO of the main De Beers brand since September last year.
Group CEO Bruce Cleaver said retiring Liu “has led the development of De Beers Forevermark,” and her successor “has a deep passion for diamonds and sustainability with De Beers.” I have already shown that and am very enthusiastic. ” Look at the details and consumer preferences. “
He described her as “the ideal person to lead both.” “We are working to increase consumer appetite for De Beers’ exciting diamond jewelery and to increase our commitment to create a positive and lasting legacy for the people and places where diamonds are discovered.”
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De Beers and Forevermark brands in leadership integration
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