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Decathlon will be a partner of the 2024 Paris Olympics

Translated by

Isabel Crosley


July 23, 2021

In 2024, Paris will host the Olympic Games. Like all editions, the large international conglomerate sponsors the world’s hottest sporting events. The 2024 Olympic and Paralympic Games Organizing Committee, chaired by former French Olympic canoeing champion Tony Estanger, gave the project a French feel. In addition to the French national lottery Française de Jeux, Paris 2024 Affiliated with Lecoq Sportif As an official supplier of events. The equipment supplier will also serve as an official partner of the French Olympic and Paralympic teams from October 2021.

Decathlon will add its logo (newly launched in 2020) to the Paris 2024 logo-DR

Paris 2024 also chose to work with another French sports giant. Decathlon, a manufacturer and distributor of sporting goods, has officially participated in the adventures of the French Olympics. With retail stores in 70 countries around the world, about 1,000 days before the event, the new partner has committed to Paris 2024 with three deliverables.

Decathlon will equip approximately 45,000 volunteers with products specially designed for this occasion. Volunteers oversee activities, tests, and meetings related to the event.

Decathlon is a distribution giant, with 330 POS throughout France. Beginning in 2021, the company will leverage its network throughout France to involve teams, especially customers, in the event. Decathlon is an initiative named “Terre de Jeux 2024” that has promised to host conferences and sporting events in approximately 1,800 communities. The project also works to increase excitement and awaken the desire to participate in competitions across France in the coming years.

Finally, Decathlon offers a selection of products made in Olympic colors through its retail site.

Paris 2024 is a sporting passion and this global sport through a new partnership with Decathlon, which has more than 22,000 employees and appears as one of the favorite brands of French shoppers in almost every ranking. We aim to gain the support of the French people for this. event.

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Decathlon will be a partner of the 2024 Paris Olympics

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