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Decision Fatigue – Shepherd Express – Milwaukee, Wisconsin

Milwaukee, Wisconsin 2022-05-18 14:46:10 –

Are you struggling to make a decision lately? You are not alone. Decision fatigue is common in times of information overload. Too many choices and variables to consider can lead to mental fatigue, often disabling procrastination and kneeling impulsivity. However, the COVID pandemic exacerbated this problem considerably. Currently, there are additional risk factors in addition to the usual avalanche of considerations that go into decision making. Should I go to a party, play, or play a game? If so, do I need to mask? Do other people mask? If I’m the only one masking, can I endure ridicule? Is it possible to catch the COVID? Need to get another booster? This “what if” cascade can paralyze the mind of thought.

The era of COVID is one of the eras of increasing uncertainty, and this widespread sense of ignorance makes choice difficult for many. So what can you do if you freeze among the different options? Given the abundance of facts we have at our disposal, why is it so difficult to properly assess our options?

Well, good decisions usually come from rational judgment. It is the ability to communicate your choices using information and rational thinking. The problem, paradoxically, is that our data-rich digital era interferes with this process rather than supports it. A complex factor is overload, which overwhelms the brain with data, options, and influential variables. The next time, when I freeze and stare at the universe, “What should I do?”, This phenomenon may have occurred.

Too many choices

For example, research shows that if consumers have too many choices (usually six or more), they are much more likely to freeze mentally and leave the store without buying anything. why? The main reason is how our brain handles data. The conscious mind we rely on to make rational choices is very limited in our ability to juggle more than a few bits of information at the same time. The more facts and variables we pack into it, the more likely it is that the brain will give up and make unwise choices or not at all.


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A classic study at Stanford University presented this conundrum. Two groups of subjects were able to choose between a healthy desert (unsweetened fruit salad) and an unhealthy desert (chocolate cake). One group was asked to remember a few digits before making a selection, while the other group had to remember 7 digits before making a selection. Subjects who had to pack more information into their brains were twice as likely to choose unhealthy options. The burden of more data overwhelms the conscious mind’s ability to be rational and encourages decisions to be made purely on emotions and impulses.

We are now witnessing this in connection with a pandemic. A disjointed chorus of competing advice from many sources, both credible and wacko, fills the mind with too many variables to think about. So when it comes to making the right choices about how to navigate the risks of COVID, many raise their hands and think, “That’s it, go to hell!” And pay attention to the wind of fate. Are they just stupid? Certainly some, but many suffer from decision fatigue, remain vulnerable to impulsive and sometimes reckless choices.

Think about the aftermath of your most painstaking decision. Usually, in retrospect, your rational mind returns without juggling too many facts or being overwhelmed by emotions and asks, “What were you thinking?” say. I’ve heard about buyers’ reflections. Now, this is “reflection of the decision-maker”. What should I do? It may seem counterintuitive, but limiting the deliberation to a few important variables increases the likelihood of making a credible decision. If possible, you can also use your subconscious mind to extend the decision-making process. So the maxim “sleep on it” is still good advice. Focusing on some important facts, rather than all possible factors, and giving the subconscious enough time to handle it will greatly increase your chances of making a sound decision. When it comes to pandemics, use one or two trusted and validated sources, absorb facts rather than opinions, and then ponder them.

Less information and more time — that’s the ticket.

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