Denver, Colorado 2021-09-16 12:09:17 –
Denver, Colorado — If you’re a snowboarder, you already know the dial system you use to tighten your boots.
However, its Colorado design extends to many other performance sports instead of tying velcro and shoes.
You are this week BOA fit system..
If you have recently hit a slope or trail, you may have heard a click in the BOA Fit System.
“That’s not just about the system itself,” said BOA CEO Shawn Neville. “We are actually working with the brand to design and develop to change body movements and improve the performance of top athletes.”
After 20 years of business, Shawn Neville talked about the evolution of the company from a simple lace-up alternative to a scientific proof of the benefits of a more fit shoe.
“One of the biggest challenges with laces is fixing them and cramping your feet,” says Neville.
He explained how BOA wraps his foot. This is more efficient for athletes.
Now you can find BOA in footwear for work, golf, athletics and cycling.
“We can improve endurance and health, agility and speed, and power and precision in the way we move,” Neville said.
They test their products in Performance Fitlabo. This is a new addition where tweaking can mean the difference in winning a race.
“Horizontal inward movement, jump,” Neville explained. “That is, when we play basketball or tennis, our ability to explode quickly but still be stable is what we basically prove.”
Therefore, when you hear the BOA lock, you know that the person is dialing into another level of competition.
“Their idea is,’I’m making a few changes in preparation,'” Neville said. “I’m confident. I’m not afraid. I’m focused. When I see it to consumers, that energy-it’s amazing.”
They plan to challenge alpine ski shoes soon and have a huge customer base not only overseas but also in Europe and Japan.
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Denver’s BOA Fit System dials into high-level sports performance footwear Source link Denver’s BOA Fit System dials into high-level sports performance footwear