Developer: Conversion of “sleepy” Lindbergh to “Uptown” will launch in January – Atlanta, Georgia

Atlanta, Georgia 2020-11-19 17:31:34 –

The Hambige Center Gallery has taken over some vacant businesses along Piemont Road.

Photo courtesy of Hanbidge Center

In that vague part of the town where the wider Midtown meets the lower Buckhead, or what the Atlanta people commonly call Lindbergh, the four storefronts along Piemont Road have turned into creativity hubs in recent weeks. Wet Willys, Jimmy John’s, and the bank branch are gone, and instead there is a 12,000-square-foot gallery, performance space, artists, writers, musicians, and studios called the Cross Polination Art Lab. Other creatives may cheaply rent space, collaborate and sell their products during these difficult times.

This is an initiative organized by the Hambige Center, which operates a 600-acre artist sanctuary (the oldest residential program in the southeast) in the North Georgia Mountains. Jamie Badood, executive director of Hanbadge, recently told artists who may be suffering from a pandemic, “The most connected and eye-catching in Atlanta,” in explaining why that particular intown location works. It is one of the visible areas and offers excellent exposure and accessibility. “

The latest owners of Lindbergh’s commercial and office components will agree. They just like you to start calling it another name.

The Art Lab represents the first visible step in developer Rubenstein Partners’ ambition to turn Lindberg’s outdated, almost empty multipurpose core into a more energetic district called “Uptown.” Hanbadge occupies four Piedmont retail spaces until at least June, and the lab concept could be woven into another section of the district as part of a planned $ 70 million redevelopment, Rubenstein’s Atlanta region. Director Taylor Smith said.

Lindberg City Center Main Corridor

Photo by Josh Green

The existence of the Hanbadge “has already begun to change the environment,” Smith says. “It’s been a pretty sleepy project for the last 20 years before we owned it. It’s the kind of activity we want onsite.”

This isn’t the first time developers have highlighted the Monica “Uptown” as a natural extension of downtown and Midtown. John Dewberry (aka Atlanta’s “Emperor of the Vacant Lot”) has been trying for years to rebrand the area along Peachtree Street north of Midtown. However, Rubenstein officials said the 47-acre component of the Lindbergh City Center, purchased for $ 187 million in September 2019, not only sticks to the Uptown brand, but also nearby shopping centers and multiplayer. I am confident that it has enough attributes to spread to the family community.

The idea is that uptown basically refers to everything between Interstate 85 and the center of Backhead. Smith said the partnership with MARTA and the possibility of renaming the Lindbergh MARTA station, one of the busiest stops on the system, could help.

When it debuted in the early 2000s, the Lindberg Center’s twin 14-story tower, occupied by AT & T, was hailed as Atlanta’s first Transit-Oriented Development (TOD). This is a model duplicated by MARTA at Edgewood and Avondale Estates. Over 700 apartments followed by approximately 160,000 square feet of retail and restaurant space. However, about half of its commercial space is vacant, and Avana on Maine (formerly “Uptown Square”), a component of a large apartment not owned by Rubenstein, was severely damaged by the August fire. It was. Rebuilding can take years.

Smith and his associates regarded Lindberg as a “proverbial donut hole” when scouting the area. This is the destination for regulars at Tacomak, Tongue & Groove, Dunkin’, Longhorn Steakhouse, and 26 Thai Kitchen and Bar, but it’s the place most Atlantas visit. I passed by. The combination of so much office space and direct MARTA connectivity, interstate access, and three multipurpose trails (BeltLine, PATH400, and Peachtree Creek Greenway trails) that gather in the area in one day was delicious. Also, when AT & T’s lease expires on New Year’s Eve and the company officially leaves, Rubenstein will have one million square feet of office space, or about twice as much office space as Ponce City Market. Rubenstein, a state-owned company, counts the recently formed 8West project on Howell Mill Road in West Midtown, in addition to the Perimeter and Metro Atlanta office properties in Alpharetta.

“Everything starts in January,” says Uptown Planning Smith. “More construction work will be done and by next spring our vision will flourish on the ground.”

Specifically, the 35,000-square-foot refreshed base of the tower with rebuilt office space and millennial-friendly facilities (a fitness center, gaming lounge, wine and dining options, and a suitable conference center). I need an atrium. 500. Rubenstein is a large tech with a workforce that may work at non-traditional times and appreciate train access following a large intown relocation by Microsoft, Google and others. It seems that they are aiming for tenants. “We look forward to a much younger and more dynamic workforce,” Smith said.

From the outside, expect more balconies and storefronts to be reconstructed, allowing for more covered meeting spaces and outdoor dining. The focus will also be on local art.

Lindberg City Center Transformation
Street football built this station football field this summer.

Photo by Josh Green

When it comes to programming, the plan calls for more family-friendly movies and comedy shows from December to revitalize the site’s public lawn. Elsewhere, two new fields set up by football on the street near MARTA station will host pre-match events to be staged for Atlanta United supporters next season.

According to Smith, a series of pop-up restaurants where local chefs can try out new concepts are being prepared for this spring. The goal is for the chef to eventually lease the space in the physical store, and a “super-local chef-led focus restaurant” to complement the existing business and create a Lindbar. Uptown— More attractive to the hundreds of renters next door.

“I came to Lindbergh, which is much older in Atlanta … Everyone knows it, it’s so central and has so many irreplaceable attributes,” Smith says. “If we can move energy with capital, that’s what we think we can, and we can take all these people to the scene until they get them. [businesses] Go, it can be a winning formula. Changes can be seen, but changes can be seen, whether or not everyone accepts it. “

The Hambidge Center Cross Pollination Art Lab is open daily from 10 am to 4 pm at 2450 Piedmont Road NE. A face cover is required and the number of visitors is always limited.

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