“Call all recruiters!” Seattle college student Makena Yee, 21, shouted at the camera in a recent TikTok video. “These are the reasons you should hire me!”
Yi went on to outline her qualifications. “I’m driven with confidence, I love tidying up, I’m adaptable and I’m a team player,” she said. An image of the company she worked for flashed on the green screen behind her.
The 60-second video quickly gained over 182,000 views and hundreds of comments. Users have tagged potential employers. “Someone hires herrrr!” One commenter begged. Yee said he received more than 15 jobs to pursue after his summer internship.
In modern job search, a neat one-page resume is increasingly on the way to fax machines. It may be accelerated by an app known for viral lip sync and dance videos that are popularizing TikTok resumes.
As more college students and recent graduates use TikTok to network and find jobs, the company program Allow people to apply for work directly.And employers, many are facing Labor shortage, be interested. Chipotle, Target, Alo Yoga, Sweetgreen, and more than 30 other companies are starting to hire talent through this app.
TikTok’s resume is at the heart of these efforts. Job seekers send videos through TikTokresumes.com with the hashtag #TikTokResumes to show off their skills like an old personal essay. Includes contact information and, if necessary, a LinkedIn profile. Your employer will review the videos you need to publish and schedule an interview with the most compelling applicant.
Kayla Dixon, marketing manager for TikTok, who developed the program, said in a statement that the resume is an effort to help young people “get the bag” and get paid.
It’s also a derivative of what’s called careertok on TikTok, where people share job hunting advice, resume tips, and job opportunities. Since the introduction of TikTok in the United States in 2018, videos with the hashtag #edutokcareer have been viewed more than 1.2 billion times.
But video resumes are also raising concerns. This format removes the level of anonymity and allows employers to dismiss candidates based on someone’s appearance or behavior. Much of TikTok’s networking also relies on view accumulation. This can be difficult for people who are not good at creating content or who are struggling to get it. Distribute evenly in the app feed..
TikTok is not the first social platform companies have tried to leverage for recruitment. LinkedIn, a professional networking site owned by Microsoft, is frequently used by both job seekers and recruiters. 2015, Taco Bell Advertised internship opportunities At Snapchat, and in 2017, McDonald’s Let people apply for work Through the Snapchat tool known as “Snaplications”. That same year Facebook has started permission Companies post job listings on their pages and communicate with applicants via Facebook Messenger.
TikTok takes it even further with video applications, rather than swiping into traditional application pages. TikTok’s resume is open to people of all ages, but the top videos sent via hashtags are mostly from Gen Z users, who are college students. The app said more than 800 applicants submitted their TikTok resumes last week.
“Hiring people and raising candidates through video feels like a natural evolution of where we are in society,” says Whalar, an influencer company that recently hired employees from TikTok. Said Karyn Spencer, Global Chief Marketing Officer. “We are all communicating more and more through videos and photos, but the vast amount of resumes our recruiting team receives feels like 1985.”
Kalli Roberts, 23, a student at Brigham Young University in Utah, said the 2001 movie “Legally Blonde” influenced her TikTok resume.She reproduced Famous application video What Reese Witherspoon’s main character, Elle Woods, submitted to attend Harvard Law School.
“Accept this as my official Elwoods-style video application,” Roberts wrote in the caption. Her TikTok has become viral and is currently an intern in TikTok’s Global Business Division.
“I didn’t feel like my personality or my actual self was recorded in my paper resume,” Roberts said. TikTok demonstrated skills that could be written application billing information, such as video editing and public speaking. Do. ‘”
Sherveen Mashayekhi, co-founder and CEO of, says many recruiters are looking beyond standardized applications online or through networking sites such as LinkedIn. Free agency, A start-up company focused on recruitment in the technology industry.
“The cover letter hasn’t been read and the resume isn’t predictive, so we need a different format,” he said. “For the next five to ten years, it’s not just a video. Early in the hiring process, there are other ratings like games.”
Some companies have stated that TikTok’s resume is a convenient way to evaluate candidates for publicly-faced roles. Chipotle has posted more than 100 job openings to the app to hire members of the restaurant team, said Toraysee Leeberman, vice president of digital marketing for the chain.
“We cook real food in the restaurant,” she said. “I’m looking forward to seeing people’s cooking skills, such as grilling chicken, knife skills, making guacamole at home and bringing it to a restaurant.”
World Wrestling Entertainment is also hiring using TikTok, said Paul Levesque, Executive Vice President of Global Talent Strategy and Development at WWE. That is what the company values.
“For us, it’s a bit different from the usual office location where you’re looking at someone’s background,” he said. “We are really looking for charisma.”
Shopify, an e-commerce platform, said it has begun to look at TikTok to find engineers.
Farhan Thawar, Vice President of Engineering at Shopify, said: “If you can’t explain a technical topic to a five-year-old kid, you probably won’t understand it. So having a media like TikTok is perfect.”
Other employers asked about relying on virality to determine a candidate’s value. Lingerie company Adore Me, Started the experiment We recruited through TikTok in January. Chloé Chanudet, Chief Marketing Officer of Adore Me, said he was worried about who was the most distributed in the feed.
“Women in plus size or color are much more likely that the video hasn’t been published or reviewed for a few days,” she said. “There is the same concern that their TikTok resume may be biased towards the algorithm.”
“We don’t moderate content based on shape, size, or ability,” says TikTok.
Some Gen Z job seekers said they were not deterred. Christian Medina, 24, an aspiring product manager who graduated from college last year, said she has won six jobs in search of a product management role since posting a TikTok video last month.
“It’s almost impossible to find a job for a recent graduate, and LinkedIn was the least useful to me,” he said. “I will definitely continue to use my TikTok resume.”
Did you post your resume to job hunter TikTok?
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