Do you feel stuck on Twitter or Facebook? So does everyone else.

The impasse is also an inevitable result of commercialized social and civil spaces built solely for growth. The deadlock isn’t exactly the same as “you need to be here for work”, but it’s not exactly different.

A useful way to think about this is to imagine all social networks as versions of LinkedIn. Unravel The space between what we think of as a social platform (feed) and what we imagine to be a more commercial platform (like eBay).

LinkedIn provides some users with an unpleasant experience, demanding workforce, attention, and certain styles of performance, while upselling, focusing notifications, and hiring, job hunting, And related subjects. The reason many people attended was because it was a new place to find a job or hire people. But after a few years, they find themselves stuck. Retirement, even if hired happily, is ambiguous but costs material. LinkedIn’s dominance guarantees that this cost, if not high, is at least realistic enough to discourage retirement. Now consider the difference between LinkedIn and Facebook or Instagram. Some “mechanics”? What is the user’s intention when signing up?

This does not mean that the attention of stuck people is not directed elsewhere, to new platforms that facilitate new kinds of communication with networks of newly constructed people. Joining and forming other networks is one of the more obvious reactions to feeling a deadlock, even if you foresee a new kind of deadlock. For example, TikTok and Discord provided mechanisms and experiences that Facebook, Twitter, and Instagram didn’t provide, at least initially. However, if they are already stuck, these networks are often complementary rather than alternative.

This kind of deadlock is inspiring among some tech investors Fresh take What happens to the platform in the long run: slow bleeding of time and attention by more focused competitors rather than a spiral of death. This will keep users present and distracting, but importantly, it can be pulled back (consider the rise) the number of Facebook groups in recent years, or the sustained growth of the Facebook Marketplace). .. Users who keep talking about how much they hate getting stuck are simply recreating the stuck.

This kind of deadlock is not permanent or completely unexpected, but it is characterized by a longer duration than everyone expected. And while recognizing your own deadlock may not make it easy to leave the social media platform, it has other benefits. Social media is the best platform to get more business and for that buying followers can be the option to grow fast.

If nothing else, it’s a more authentic form of connection to fellow users than a platform-generated mechanic can offer. This is a common feeling that we have not signed up, whatever it is.

Do you feel stuck on Twitter or Facebook? So does everyone else.

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