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Dolce & Gabbana launches a series of projects in Venice in August

Translated by

Isabel Crosley

Published



July 23, 2021

Continue from Valentino And Saint Laurent, this time Dolce & Gabbana, is about to set sail for Venice, Italy. Italian luxury brands will host events in the historic city from August 28th to 30th, with a focus on offering traditional couture. However, on this occasion, the brand will also unveil its first line for home use and the original Alta Moda digital collection using NFTs.

Images from Dolce & Gabbana’s video announcing the NFT collection on their LinkedIn page-Dolce & Gabbana

Dolce & Gabbana unveiled its latest haute couture collection in a fashion film broadcast online at the end of 2020. The Milan fashion house, led by designers Domenico Dolce and Stefano Gabbana, is ready to go on a trip to showcase the actual showcase.

The brand launched the “Alta Moda” line in 2012 and added the “Alta Sartoria” line for men in 2014 along with the luxury jewelery line. Since then, Dolce & Gabbana has been accustomed to showing past shows in Palermo, Portofino, Naples and Florence, revealing the most famous collections in another iconic place in Italy. This year, the brand announced Venice as a place of choice.

Dolce & Gabbana announced in a press release that it has not yet revealed exactly where the festival will take place in Venice: Dialogue with Domenico Dolce and Stefano Gabbana’s craftsmanship and creativity, local manufacturing and a valuable heritage represented by artistic excellence. Design duos often rely on local artisans for such presentations, and their work is gladly recognized.

Dolce & Gabbana will launch the “Dolce & Gabbana Casa” project at the next event. This is the first line dedicated to household items. The group has ambitious plans for the diversification of this new product and recently established a dedicated division for its business, led by Federe Usai, the new director of communications and marketing.

Details of the project have not been announced so far. However, according to some market sources quoted by the Italian press, the collection consists entirely of Italian-made design objects and furniture. Source also said the brand will open a showroom in the center of Milan with about 10 boutiques.

Finally, Dolce & Gabbana unveiled its first digital couture collection in Venice, taking part in the recent NFT (Non-Fungible Token) epidemic. These are unique digital assets that cannot be duplicated and are linked to the concept of blockchain digital ledgers.

Behind-the-scenes snapshot of the latest Alta Moda showcase by Dolce & Gabbana-ph Dominique Muret

The capsule collection of digital couture models, titled “Collezione Genesi”, is inspired by the history of Venice and the tradition of “dream dresses”. Some looks in the collection will be published in preview. The collection itself will be auctioned exclusively from September 1st on UNXD, a new platform operated by the Polygon network, which will be launched this summer with the aim of becoming the world’s benchmark for digital luxury.

Dolce & Gabbana reported sales of € 1.1 billion ($ 1.29 billion) for the 2019/2020 fiscal year. This was a 14.5% decrease compared to the previous fiscal year and the net loss of the business was € 106 million.

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Dolce & Gabbana launches a series of projects in Venice in August

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