Early 2000s WiLL Project for Youth (Part IV)

will Branding project In the early 2000s, Japan aimed to excite and intrigue young consumers with stylish products. All of these were sold as WiLL. At the pinnacle of unique WiLL products were three different little Toyotas. The first two were themed on the unpopular and unsuccessful retro France. Vi, And looks modern, popular, and failed VS..

In the middle of VS production, Toyota just knew there Had They reintroduced Vi’s idea in the opposite stylistic direction to become part of a market they haven’t reached yet. This is Cipher.

WiLL Cypha debuted in 2001 and was originally called VC to match the nomenclature with the other two WiLL cars. The name was soon changed to Cypha, and the hatchback went into production in September 2002. Its unique name was a combination of “cyber” and “phaeton”, but it is permissible to think of it as a random fusion.

When launched, Cypha futureHowever, you probably need to capitalize it all. The bulbous, upright Cypha looked like a large plastic helmet from most angles. The tail lamps were high across the rear window, the headlamps were low, and there were eight, stacked vertically in a rounded rectangular housing. Cypha’s design rarely produced flat surfaces, and in fact, the visual theme effect on the inside and outside was “this is as round as possible.” However, Toyota said the interior of Cypha was inspired by a karaoke machine, an ultra-modern electronic device. At least you can see the boom box.

The hatchback below it is based on the Vitz, which looks a lot like a Vi sedan. Unlike Vi, buyers were given engine and drivetrain options. The standard was a 1.3 liter Vitz engine, but there was also a 1.5 liter used in VS. Cypha was the only WiLL with all-wheel drive as an option.

Cypha has implemented a new feature of Toyota called G-Book (Gazoo Mobility Service). Early in development, G-Book included telematics and computer or mobile phone links to provide service information, multimedia, and basic navigation capabilities. But especially for Cypha, G-Book was part of a pay-as-you-go marketing campaign.

Toyota has offered an alternative to traditional buying or leasing methods at the customer’s discretion. That is to pay in kilometers. There was no monthly payment for the lease. The customer was tracked by G-Book and mileage use was reported to Toyota. At the end of the month, an invoice was sent based on the mileage of the month. Whenever you finish using Cypha, you just take it back to your local dealer without any further obligations.

Unusual variable payment methods did not make Cypha more attractive or its intense “Future Now!” styling. Production continued until February 2005. By then, Cypha’s stablemate VS had been discontinued for almost a year.

Toyota ended with WiLL, and the rest of today’s project are all office products with individual WiLL brands. Do you remember the young employees of the new virtual venture company in Toyota?Well, it was exactly one 1998 VVC Press Release – Safe assumption that these people have returned to normal work under the supervision of Toyota management.

But don’t underestimate the impact of WiLL and youth marketing on Toyota. This will be discussed in the next Abandoned History article.

[Images: Toyota]

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Early 2000s WiLL Project for Youth (Part IV)

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