Earth Day was almost called something else entirely – Portland, Oregon

Portland, Oregon 2021-04-22 12:34:40 –

(NEXSTAR) – The founders of Earth Day had a clear vision in mind when planning their first national ritual, but what they didn’t have was a catchy name.

The origins of the annual event can be traced back to the late 1960s, following growing interest in environmental issues that threaten the health and safety of future generations. EarthDay.OrgRachel Carson, a non-profit organization that coordinates Earth Day’s global events, and her 1962 best-selling book, Silent Spring, have received widespread attention to some of these issues, especially pollution and the negative effects of the pesticide industry. I’m evaluating it.

Carson’s book “represented the moment of the watershed,” EarthDay.org wrote on its official website.But it wasn’t until January 1969 — it was dumped well above, following the devastating effects of the Santa Barbara oil spill. 3 million gallons The influx of crude oil into the Santa Barbara Channel — that serious action was taken.

Senator Gaylord Nelson of Wisconsin, who learned of the spill, was urged to coordinate a national campaign to further promote awareness of the growing environmental movement. Nelson, along with Republican Rep. Pete McCloskey, hired Harvard University graduate student Dennis Hayes on April 22, 1970 to begin planning a “teach-in” on university campuses nationwide.

And what was the main idea for the name of the event?The· “Environmental teach-in.”

By the early 1970s, the Environmental Teach-In idea (and its somewhat dull name) caught the attention of prominent advertiser Julian Koenig, who wrote a copy of Volkswagen Beetle’s “Think Small” campaign over a decade ago. It was.

Hayes later claimed that König had contacted his team to provide his service, and they were willing to accept.

Within a few days, König presented some ideas for newspaper advertising.

“He presented different names such as Earth Day, Ecology Day, Environment Day, E Day, etc., but made it clear that if we didn’t choose Earth Day, we would be stupid,” Hayes once said. I am writing in the letter to you.König’s daughter Sarah reports New York Times Coincidentally, April 22nd was König’s birthday, and König reportedly liked the way “Earth Day” hummed as “birthday.”

The group received König’s advice. January 18, 1970, Full page ads The Earth Day promotion was published in The New York Times.

Since then, the name has taken hold.

The organization that coordinates Earth Day has also changed its name from the Earth Day network to EarthDay.org over the years, but one thing that hasn’t changed is its mission. EarthDay.org continues to support and encourage more environmentally friendly initiatives. EarthDay.org will also feature in 2021 “Natural processes that can restore the world’s ecosystems, new green technologies, panel discussions exploring innovative ideas, films, and special musical performances.” Live stream event will be held. Go to EarthDay.org.

For more information on Earth Day 2021 and the location of local events, please visit: EarthDay.org..

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