Tim Crowe, a sports marketing consultant who advised Coca-Cola on football sponsorship for 20 years, said: If she wins, she will be one of the hottest properties in British sports, but not the hottest. “
Crow is a combination of Raducanu’s youth, sports prowess, charismatic personality and international appeal-she was born in Canada to her Romanian and Chinese parents and is a product of the British tennis system-her commercial Gold is the brand. She has a shoe and clothing contract with Nike and sponsors Wilson and a racket.
“As for the attractiveness of the brand, I think we can draw similarities with Naomi Osaka. [born in Japan to a Haitian father and Japanese mother and raised in the US]”Crow said. “Because of the multicultural aspects of her heritage, she can resonate in so many markets. She is a world citizen. She is a typical white, British, middle class female tennis player. It appeals far beyond. “
Emma Raducanu vs Leylah Fernandez: US Open Women’s Final-Live! | Sports
Source link Emma Raducanu vs Leylah Fernandez: US Open Women’s Final-Live! | Sports