Estée Lauder Companies announced that Dennis McEniry, president of ELC’s online division and 20-year veteran of the company, will retire later this year.
McEniry joined ELC as Vice President of Technology in 2001, when the first e-commerce platform launched in 1996 was still in its infancy. He became the first president of ELCpnline in 2003, recognizing the company’s achievements in expanding ELC globally from four US-based websites in more than 50 countries. 350 brand.com sites. 80 brand boutiques on platforms like China’s online B2C retailer Tmall. And 1,700 retailer.com doors.
Throughout 2020, the company also said McEniry and his team played a key role in accelerating investment in the entire ELC brand site during the Covid-19 pandemic. In total, ELC online accounted for 22% of the company’s net sales in fiscal year 2020.
“”[McEniry] It was a truly innovative and visionary digital leader, “said Fabrizio Freda, President and Chief Executive Officer.
“As the first president of ELC Online, he has overseen the formation and incredible expansion of this division. Thanks to him and his team, ELC Online is essential to our strong and sustainable growth. It is a leading brand-building platform that enables millions of consumers around the world to deliver quality products and experiences. “
McEniry will be replaced by Gibu Thomas, who will be the president of ELC online from November 16, 2020. He will report to Fabrizio Freda, President and Chief Executive Officer.
Thomas is PepsiCo, Inc. For the past five years, he has been Senior Vice President and Global Head of E-Commerce. While at the company, he and his team were responsible for opening PepsiCo’s first dedicated e-commerce headquarters in New York City and a digital hub in Silicon Valley.
Previously, Thomas was Senior Vice President of Mobile and Digital at Walmart Inc., overseeing all mobile initiatives across stores and online, as well as digital media programs such as content services, owned devices, and partnerships. He was also directly responsible for the P & L of Vudu, a movie streaming service owned by Wal-Mart at the time. During his career, he also worked as a serial entrepreneur in Silicon Valley in the early and mid 2000s.
“”[Thomas] Is a highly talented and respected digital expert with a proven track record of success in e-commerce, technology infrastructure, digital media, mobile and omnichannel, “says Freda.
“He has a deep understanding of consumer behavior and has the ability to anticipate trends and build dynamic digital experiences, which makes him perfect for this role.”
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