With a new initiative, Zalando aims to move to a circulatory system and redesign each step of the product life cycle as a whole. Design and Manufacturing-Use-Reuse-Close the loop. From circular design with the’redeZIGN for Circularity’collection to piloting repairs, constant scaling of second-hand goods, and developing an open source platform for textile waste management as part of the Sorting For Circularity project using Fashion for Good. , Is as follows. Zalando’s strategy aims to find answers to all the challenges of the industry involving customers, brands and partners, Zalando said in a press release.
“To reduce the negative impact on people and the planet, the fashion industry needs to move to a circulatory system. At Theland, this change has led the fashion industry to redesign, open up new revenue streams and is already underway. We see this as a unique opportunity to take advantage of major changes in consumer behavior. ” Laura Copper, Zalando’s head of circulation.
Zalando, Europe’s leading online fashion and lifestyle platform, has introduced new business models and practices for circulation along the entire product life cycle. This effort supports the goal of extending the lifespan of at least 50 million fashion items by 2023 by applying the principles of circulation, as outlined in The Land’s Sustainability Strategy.
During the design phase, Zalando is working with the Ellen MacArthur Foundation and Berlin-based startup circular.fashion to define industry-wide circular product standards and improve the skills of its branded team on circular design.
Zalando is constantly expanding its second-hand experience so that it can be purchased or traded in a second-hand way as if it were new, so that customers can reuse and resell their garments. Since its launch in September 2020, offers have increased tenfold from 20,000 to now over 200,000.
“Our Attitude-Behavioral Gap Report shows that more than 60% of consumers believe it’s important to breathe new life into clothing rather than heading to landfills. Our aim is , To drive behavioral change towards cyclical products and experiences. We don’t have all the answers yet, but we’re working with changemakers in major industries to move into a fully cyclical business. We are testing and scaling the solution, “says Copper.
Theland is investing in new recycling technologies to grow the current 1% of the industry’s recycled textiles into new textiles. Zalando has announced an investment in the Infinited Fiber Company, a textile recycling technology group. The group is creating new circular premium fibers from textile waste, reducing the world’s reliance on unused raw materials. Expanding the open source platform for textile waste management as part of the Sorting For Circularity project by Fashion for Good Zalando.
Fiber2Fashion News Desk (RR)
European brand Zalando introduces new cyclical business model
Source link European brand Zalando introduces new cyclical business model