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European H & M & Lablaco launches blockchain-based rental service

Circular fashion pioneers Lablaco and Berlin’s H & M Mitte Garten store have launched new blockchain and Internet of Things (IoT) -based technologies to allow customers to rent and exchange special collections exclusively. bottom. Through this collaboration, companies want to explore the possibilities of rental services in the new connected circular fashion industry.

The rental service is based on Lablaco’s circular fashion platform, SPIN, the two entities said in a media release.

With one click, the garment is booked and paid – and ready to wear. When the garment is returned to the store, it is checked, cleaned and prepared for the next rent.

Berlin’s circular fashion pioneers Lablaco and the H & M Mitte Garten store have launched new blockchain and Internet of Things (IoT) -based technologies to allow customers to rent and exchange special collections exclusively. bottom. Through this collaboration, companies want to explore the possibilities of rental services in the connected circular fashion industry.

“We are very pleased to be able to try this blockchain-based rental service exclusively at the Mitte Garten store in Berlin. We have a unique community and customer base. They are exploring new things. , We love to try our style and look fashionable, sustainable and affordable. ” Stiliana Stoyanova, PR & Event Manager, Mitte Garten..

Customers at the H & M Mitte Garten Store can scan the IoT care label for selected products on their smartphones to track the journey of multiple individual products at the item level on the blockchain, as well as upload their appearance to their garments. You can also add memories and stories.

Rental service is available until the end of the year. During this period, there are various collections that you can rent. The first collection compromises 12 different fashion pieces. The rental period is 5 days to 3 weeks.

Fiber2Fashion News Desk (KD)



European H & M & Lablaco launches blockchain-based rental service

Source link European H & M & Lablaco launches blockchain-based rental service

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