EV price, range anxiety helps keep car shoppers away

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  • While electric vehicle sales continue to grow in the United States, many car buyers are not always dependent on high-tech capabilities and zero emissions. A new survey of 1350 car buyers conducted by Autolist in April and May found many skeptical reasons for EVs.
  • The most common reason cited by car shoppers who didn’t buy an EV was price, followed by range concerns and concerns about where to charge.
  • The good news is that car makers with EVs sell it. Almost a quarter of the respondents do not fully understand EV and cannot actually consider EV. This means that more advertising and educational campaigns can shake the needle.

    The automobile industry is making a major shift from fossil fuels to electric vehicles and zero-emission vehicles. EV ownership is still very small in the United States, but automakers Very busy trying to understand To be precise, how to get more people to buy an electric car. In a hurry to support this mission is a consumer survey trying to understand why people are buying EVs and why they are waiting for a switch.

    Autolist has released the latest such Report This week, it reveals both pitfalls and promises for electric vehicle suppliers. Good news? The range of anxieties that mainstream bugbears once thought about EVs is no longer the number one concern for shoppers. Bad news? 44% of 1350 car buyers surveyed by Autolist in April and May listed high EV prices (48%) and infrastructure questions (36%, top three concerns for each respondent) Following (asking to do), range anxiety came in second. ).

    “These are the same top three concerns we saw in 2019 and 2021,” Autolist CEO Corey Lydstone said in a statement. “While EV sales are slowly improving as more attractive models hit the market, consumer impressions of electric vehicles have not improved.”

    Even if gas prices continue to rise, they are too high

    Some EV buyers are eligible for tax credits, but Autolist’s findings show that high prepaid purchase prices are not a major hurdle to EV adoption. EVs cost less to run and maintain than petrol cars, but 28% of respondents say they don’t want to pay more for electric cars than similar petrol cars at all. And, at least not yet, don’t expect America’s historic high fuel prices to push these reluctant car buyers into EVs. When asked how high gas prices were to consider buying an EV, 21% of those surveyed said gas prices weren’t too high. 12% said it would work with 6 gallons of gas, but all other prices between $ 5 and $ 10 were trigger levels of about 7-9% of respondents.

    It’s worth putting Autolist’s findings in the context of other EV surveys.Earlier this month, KBB Brand watch report In the first quarter of 2022, it was discovered that “the soaring gasoline prices in March led to one in four shoppers considering electric vehicles.” It is also important to note that hybrid and plug-in hybrid vehicles are counted as “electric” vehicles in KBB usage. Carmax We also released consumer information this month and found that Internet searches and test rides on electric vehicles showed the largest surge in more than a year in March 2022. It was “almost the same time as the US gas prices soared.”

    Need more choices, more availability

    However, there was some good news in Autolist’s data for companies selling EVs. Some of the reasons shoppers do not buy EVs are being resolved rapidly, such as “not the right size or body style” (11%). Trucks and SUVs are popular in the United States, and these segments are just beginning to get real, all-electric options. Another solvable issue was that 6% said it was difficult to find an EV, especially after global supply chain issues were resolved. But the biggest problem that shouldn’t be a big deal is that 23% of shoppers said they didn’t want to buy an EV because they didn’t know enough about it. It sounds more like an opportunity than a problem. This is what CarMax pointed out from another recent survey. In that survey, “65% of respondents are likely to consider buying an EV if they know they can return it within 30 days if they don’t like it,” they say. , There is no such thing as a seat butt.

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EV price, range anxiety helps keep car shoppers away

Source link EV price, range anxiety helps keep car shoppers away

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