Fabletics has a long-term partnership with rowing machine and training company Hydro to provide on-demand athlete-led training both live and at home.
The partnership between Kate Hudson’s co-founded activewear brand Hydro and Fabletics will launch a dedicated Hydro experience on fabletics.com on November 4th at the Hydro pop-up shops at seven Fabletics retail stores. Will be. Despite the ongoing Covid-19 pandemic. A pop-up that introduces visitors to rowing machines and immersive workouts decorated with Hydrow-branded HD screens will appear in the Fabletics store in Bellevue, Washington. Austin, Texas; Jacksonville, Florida; Pleasanton, CA; King of Prasha, Pennsylvania; Natick, Massachusetts; East Rutherford, NJ.
Under this agreement, Fabletics will become Hydro’s official apparel partner, designing and manufacturing all Hydro apparel and equipping all Hydro workout content with Hydro trainers.
In addition, this partnership will allow Fabletics members to purchase Hydro at a “member-only price”, along with exclusive accessories and gear packages.
“Hydrow is working to break down the rowing barriers and make the sport accessible to everyone,” said Bruce Smith, CEO of Hydro, whose rowing machine retails for $ 2,245.
“The partnership with Fabletics will help keep our mission moving forward. By working with Fabletics’ loyal and vast community, millions of people are looking for training as well as pushing. Can bring the experience of Hydro to, but focus their minds. We look forward to this meaningful partnership with Fabletics and involve them as our exclusive apparel partner. I’m looking forward to that. “
According to a press release, Hydro will release a new service to Fabletics VIP members throughout 2021. The two companies will also launch several social media giveaways, special online events, retail activations and more during a multi-year partnership.
Currently, Fabletics has more than 2 million VIP members and operates 51 retail stores.
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