Facebook cuts deals with Australia and restores news page in the next few days

Facebook CEO Mark Zuckerberg

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Facebook Agreed with Australian Government to restore Australian news page A few days after limiting them..

This decision follows negotiations between the tech giant and the Australian Government, which will pass. New media law requiring digital platforms to pay for news..

“As a result of further discussion, the Australian Government has agreed to a number of changes and warranties that address key concerns about allowing commerce to recognize the value that the platform provides to publishers compared to the value it receives from publishers. I’m happy with it. ” Facebook said in an updated statement..

“As a result of these changes, we are able to drive investment in public journalism and restore Facebook news for Australians in the coming days,” the company said.

Prime Minister Scott Morrison’s government has introduced last-minute changes to the proposed news media negotiation code, which is in Congress and is expected to be voted on by law soon.The· The bill was introduced in parliament last December..

What are the changes?

If the law is passed, digital platforms will pay local media and publishers to link content to news feeds and search results.

Under the proposed amendments to the bill, the Australian government has already signed commercials with digital platforms like Google and Facebook with local news media companies before deciding whether the code applies to tech giants. Take into account the agreement.

The government will also notify the digital platform one month in advance before reaching the final decision.

It also includes a two-month mediation period that allows digital platforms and publishers to mediate transactions before entering arbitration as a last resort.

The arbitration clause is one of Facebook’s main dissenting opinions.

The bill sets the final price by a government-appointed arbitrator, who has no room for an interim agreement and decides in favor of either party (digital platform or publisher), if both parties are unable to reach a commercial transaction. It says it can be decided, according to experts.

According to the government, Tuesday’s amendment is expected to provide “more clarity” to digital platforms and news organizations about how the negotiation code will be implemented.

It would also “add more impetus for parties to engage in business negotiations” outside the Media Negotiations Act, the government added.

What happened before this?

Treasury Secretary Josh Frydenberg said he was in contact with Facebook’s chief Mark Zuckerberg Both parties worked to resolve legal issues.

Campbell Brown, Vice President of Global News Partnerships, Facebook Said on Tuesday The Australian Government has made it clear that it retains the ability to determine whether news will appear on the platform and will not be subject to compulsory negotiations.

“We will continue to invest in news globally and resist efforts by media conglomerates to advance a regulatory framework that does not consider true value exchanges between publishers and platforms like Facebook,” Brown said. It was.

— — Will Koulouris of CNBC contributed to this report.

Facebook cuts deals with Australia and restores news page in the next few days

Source link Facebook cuts deals with Australia and restores news page in the next few days

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