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Recruitment Facebook Interoperability between messenger and Instagram is better than expected, according to executives who run the messenger business.
“We’re outpacing expectations in terms of upgrade speed and number of people,” Facebook Messenger Head Stan Chudnovsky said in an interview.
Specifically, the company told CNBC that more than 60% of Instagram’s target users have updated to the new experience and can exchange messages with Messenger users. This is the first time Facebook has provided figures on update adoption rates.
Facebook CEO Mark Zuckerberg Announced in March 2019 We plan to allow cross-app messaging between Messenger, Instagram and WhatsApp. From Facebook’s point of view, allowing users to exchange messages between apps eliminates friction points (the idea that not everyone knows which app to use) and increases messaging usage. I will. But Facebook today doesn’t make a lot of money from advertising in messaging apps.
Facebook Launches Cross-App Communication Between Messenger and Instagram Users September 2020However, there is still a long way to go from integrating WhatsApp into the mix. Before that happens, WhatsApp already has that capability, so Facebook needs to incorporate end-to-end encryption into Messenger. The update will not end until 2022, according to a Facebook spokeswoman.
Facebook no longer categorizes the usage of each app individually, 2017 According to the company, Messenger has more than 1.3 billion monthly users. In 2018 Instagram has over a billion, In 2020 WhatsApp has more than 2 billion users.
The adoption of Instagram and Messenger has boosted the trust of Chudnovsky and his team in building interoperability.
“The fact that people are upgrading at the rate they are upgrading on Instagram suggests that our treatise was correct, and that people definitely agree with convenience,” Chudnovsky said. Told.
According to a Facebook survey, 70% of Americans use three or more messaging apps. According to Facebook, one-third of these users find it difficult to remember where a particular conversation thread is. That’s why the company says it’s building communication between apps.
“Most of them really don’t know where to go to talk to a particular person,” he said. “As a result, there are fewer messages.”
Facebook Messenger Services can serve more users if: Apple According to Chudnovsky, it has opened up the iOS ecosystem to allow iPhone users to choose their default messaging app.
“When it comes to messaging apps, we make a lot of choice in terms of allowing people to choose a particular app, which is the default app for their phones, so that their tastes are actually respected. There is room for, “he said.
Currently, iPhone users need to use the company’s iMessage app to send text messages to their friends. This is in contrast to Google’s Android operating system, which allows users to set other messaging services, including Facebook Messenger, as the default app for sending text messages.
IPhone users who prefer Messenger to Apple’s iMessage app are at a disadvantage because they can’t change the defaults and have to stick to what Apple wants, Chadnovsky said.
“We don’t necessarily feel that it should be, but we are trying to play within the rules of the ecosystem. We need to respect the rules that the platform imposes on us. But I feel it puts people at a disadvantage, “he says. Said.
Facebook Messenger Head Stan Chudnovsky on Interoperability Advances
Source link Facebook Messenger Head Stan Chudnovsky on Interoperability Advances