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Facebook Rebrands Corporate Renames to Meta

Facebook has changed its name to meta. This is fighting deepening, reflecting the company’s push to build a virtual world filled with digital avatars called the Metaverse. Public relations crisis Regulatory scrutiny is underway.

At Facebook Connect, the company’s annual virtual and augmented reality conference, CEO Mark Zuckerberg said on Thursday that Facebook is “an iconic social media brand, but more and more, it covers everything we do. I’m not there. ”

He added: “From now on, we’ll be using Metaverse first, not Facebook first.” While renaming the company to Meta, Zuckerberg continued to use existing individual platforms and brands (Facebook, WhatsApp, Messenger, Instagram). , Oculus) said it wouldn’t change.

Zuckerberg has increased its investment in augmented reality and virtual reality to compete with Apple and other companies to build next-generation computing platforms. In July, he first MetaverseAccessed from a variety of devices, users can shop, play games and socialize.

The company said on Monday that it plans to announce the results of its Facebook Reality Labs unit, which builds AR, VR and Metaverse products, from other businesses starting in the fourth quarter of this year.

Facebook is facing a flood of scrutiny after turning from a former employee to a whistleblower. Frances Haugen The company has deepened its polarization and accused it of relentlessly profiting from user safety.

Many media outlets, including the Financial Times, have obtained edited versions of thousands of documents she has provided to US regulators. meeting, You can get a glimpse of the internal structure of the company.

Facebook submitted to the regulatory agency on Tuesday, “to publish internal documents on government investigations and demands related to ex-employee allegations, and above all, our algorithms, advertising and user metrics, and content enforcement practices. Also, false information and other unwanted activities on our platform, and user well-being. “

On Wednesday, the Wall Street Journal began scrutinizing Facebook’s internal investigations by the Federal Trade Commission, especially as to whether the company’s platform exacerbated teenage mental health problems, and agreed with authorities on privacy in 2019. He reported that he evaluated whether he had violated the $ 5 billion settlement. concern.

Facebook also confirmed on Wednesday that it instructed staff not to delete the document. “Document retention requests are part of the process of responding to legal inquiries,” said Joe Osborn, a spokeswoman for the Facebook company.

The company’s stake has fallen by more than 16% since the journal first launched a Facebook document report in mid-September.

so Revenue call On Monday, Zuckerberg said Metaverse would be the “successor to the mobile Internet.” He added that Facebook wants to attract another billion users and “hundreds of billions of dollars in digital commerce a day” over the next decade.

On Thursday, the company announced a number of new Metaverse, AR and VR features and projects to reassure users that privacy and security will be incorporated into them. It included an application called “Horizon Home” designed to allow users to interact as avatars in a shared fictional home while wearing an Oculus virtual reality headset.

Facebook also said it is developing a completely realistic avatar that mirrors and tracks users beyond the current cartoon-like avatars.

In addition, the company has launched a toolkit called Presence to help developers build a mixed reality experience in the Metaverse, and an app called Polar that makes it easier for creators to build augmented reality filters for photos and videos. rice field.

Zuckerberg lamented “lack of choice and high prices”. [that] A clear shot of Apple and Google, where mobile app stores charge 15-30% fees for digital products, is hampering innovation for developers using existing operating systems. ”

Facebook will charge developers and creators using Metaverse-related services “as often as possible, at low rates,” he said.

Zuckerberg also showed that cryptocurrencies and non-fungible tokens (digital tokens representing artwork and other collectibles) will be part of the Metaverse Vision.

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Facebook Rebrands Corporate Renames to Meta

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