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Facebook strike deals with Australia and restores news on platform

Facebook has agreed to restore Australian news on the platform “within a few days” following an agreement with the government on an amendment to a bill that would force Big Tech to pay for news.

The world’s largest social media company said Tuesday that it was pleased that “many changes and guarantees” agreed with Canberra addressed concerns about the bill.

The proposed law is being discussed in parliament and Other government modelsEfforts to reconstruct the relationship between the dominant technology platform and the media.

Facebook claimed that the law “fundamentally misunderstood” interactions with publishers and fined companies “for content they didn’t capture or request.” It suddenly completely blocked news sharing in the country last week, Public opposition After access to critical emergency services and health pages is blocked.

“Facebook will reunite with Australia and Australian news will be restored to the Facebook platform,” said Australian treasurer Josh Frydenberg. “Facebook is in good faith negotiations with Australian news media companies and aims to reach an agreement on content payments.”

Canberra said the proposed legislative amendment would provide clarification to the digital platform and media business as to how the code works.It Equipped with an arbitration system It will make a binding decision on the fees that the designated platform will have to pay to the news provider if the deal fails.

This change could give flexibility to the most vulnerable companies to the code, Facebook and Google.

For example, authorities need to consider whether a company has made a significant contribution to the news industry by reaching a business deal with a media company. The controversial final arbitration model contained in the code is defined as the “last resort” when commercial transactions cannot be reached. The government said a two-month mediation period would need to be set before the arbitration.

Seven West Media, one of Australia’s largest media groups, said Tuesday that it had signed a letter of intent to agree to a deal to provide news content to Facebook within 60 days.

Google has Closed many transactions We worked with Australian media companies such as Rupert Murdoch’s News Corporation and Nine Entertainment, the owner of The Sydney Morning Herald.

Nine said he was pleased that the government had reached a compromise of “returning Facebook to negotiations with the Australian media organization.” The company said it looks forward to resuming constructive discussions with the tech group.

Facebook critics He accused the company of taking drastic steps as part of last week’s thorough lobbying.

John Kettle, a partner at Australian law firm McCullough Robertson, said the deal seemed like a daunting compromise for the company. But he said the government has claimed that authority and Facebook needs to deal with news providers in a similar way to Google.

“The muscle competition survey for Big Tech isn’t over. So we conclude that the 2010s were clearly interested in privacy and technology, but the 2020s will be about the same, if not competition and technology. Is rational, “says Kettle.

Campbell Brown, Facebook’s Vice President of Global News Partnerships, said the last-minute ceasefire would keep Facebook from being “compulsory negotiated” under government supervision, with news from Australian outlets on the platform. He said he would be able to host.

“After further discussions with the Australian Government, we have reached an agreement to support selected publishers, including small and local publishers,” she added.

The Financial Times has reached a commercial agreement on news with Google and Facebook.

Facebook strike deals with Australia and restores news on platform

Source link Facebook strike deals with Australia and restores news on platform

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