FAMU Marching ‘100’ Featured in Pepsi Ad Spotlighting HBCU Band Culture to Celebrate SWAC Championship Game – Baltimore, Maryland

Baltimore, Maryland 2021-12-03 17:03:14 –

The first commercial of this kind from Pepsi features the top-ranked FAMU and the sonic boom of Jackson State University’s South Marching Band.

Florida A & M University Marching “100” is one of two Historically Black College (HBCU) bands featured in a 60-second Pepsi ad airing this weekend.

The Jackson State University (JSU) “Southern Sonic Boom” is also featured at this spot.Half time gameIs expected to bring excitement to the renowned HBCU band culture, one of the biggest soccer games of the season, this weekend’s Southwestern Athletic Conference between JSU and Prairie View A & M University on Saturday. SWAC) will be aired on ESPN2 in a championship game. December 4th.

“This advertising campaign provides a showcase suitable for two great music programs,” said FAMU Director, Dr. Band Shelby Chipman. “Our marching band students are committed to excellence in the classroom and playing in the field. This campaign celebrates their dedication and talent. Fans of the unparalleled Marching“ 100 ”will be pleased. Probably. It was a great experience to work with the production team while the students were visiting our campus. ”

This type of ad, directed by HBCU alum Alan Ferguson in partnership with the Creators League, is two top-ranked HBCU marching bands that highlight the electricity and history of Game Day at Pepsi’s in-house studio led by Ruer Better. Is equipped with. Pepsi has invested more than $ 3 million behind the ad and will be featured in the Celebration Bowl ABC in December and in the media throughout the month.

“PepsiCo has promised to support HBCU all year round and is honored to be able to shed light on these marching bands with this new spot broadcast, one of the biggest games of the season. “CMO / Chaunsey Hamlett said. Vice President of PBNA in the South District. “In HBCU culture, we knew that games weren’t just football, but the energy, hype, and history that these bands bring after halftime, so we wanted to spotlight these two great bands. is.”

This is the latest step in PepsiCo’s long-term commitment to HBCU and the development of black talent. This includes a partnership with JSU coach Deion Sanders, a multi-year partnership with the band’s National Battle, and a partnership as a major beverage sponsor of the Southwestern Athletic Conference. “She GotNow” Allen McKeller Junior Internship Program for HBCU Schoolgirls, $ 100,000 Donation Allows Hampton University Marching Bands to Appear in MTN DEW Real Change Fund, First Macy’s Thanksgiving Parade .. $ 1 million to fund startups and more.

“It’s a respected honor to be chosen to participate in a nationally aired commercial with Pepsi,” said Dr. Roderick Little, JSU’s band director. “Of course, this is a great opportunity for our students, bands and colleges, but what does this partnership mean for all HBCU band programs in terms of exposures that may win the support of future donors and businesses? If I don’t admit, I’m disappointed. Sponsor. With such a great opportunity, the future of the HBCU band program is bright. ”

Advertising campaigns are part of PepsiCo’s larger ones Journey of racial equalityIn 2020, 570 million over the next five years to raise diverse voices within companies, supply chain partners, and communities while helping address inequality issues and create opportunities. Announced a commitment to exceed the dollar.

Photo courtesy of: Marching 100 Bands perform at the Florida Classic at Camping World Stadium in Orlando. Credit: Christian Whitaker

FAMU Marching ‘100’ Featured in Pepsi Ad Spotlighting HBCU Band Culture to Celebrate SWAC Championship Game Source link FAMU Marching ‘100’ Featured in Pepsi Ad Spotlighting HBCU Band Culture to Celebrate SWAC Championship Game

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