Life Style

Fashion retailer Breuninger launches e-commerce portal in Poland

Following Austria (2017) and Switzerland (2019), fashion company Broininger entered Poland this month, making it the first entry into a non-German-speaking market. The planned launch of a new online shop in Poland is a fundamental step towards internationalization and part of the ambitious growth strategy pursued by fashion and lifestyle companies.

The launch in Poland is a new approach for the company, which focuses on the European market, the media release said.

The new e-retail portal features over 1,500 international designer brands and a selection of new brands. The product range is launched primarily alongside the existing Breuninger online shops in Austria and Switzerland, offering a unique selection in the areas of fashion, beauty and lifestyle in Poland.

Following Austria (2017) and Switzerland (2019), fashion company Broininger entered Poland this month, making it the first entry into a non-German-speaking market. The planned launch of a new online shop in Poland is a fundamental step towards internationalization and part of the ambitious growth strategy pursued by fashion and lifestyle companies.

Both the online shop and customer service are provided entirely in Polish. Locally established online payment methods P24 and BLIK will be available soon. Orders are shipped from the Broininger Product Service Center in Sachsenheim, near our headquarters in Stuttgart.

Broyninger CEO Holger Brecker Regarding the new online shop, he said: “I am very pleased and excited about the first online expansion outside the DACH region. Neighboring Poland is a very interesting market with dynamic growth and high online affinity. Our premium and luxury items The range looks forward to meeting the growing interest of Polish customers in future premium and designer fashion and accessories. “

Broyninger is pursuing an ambitious growth goal and will continue to expand its unique online services in Europe with a selection of premium, luxury and designer brands. The company is currently considering expanding into further markets.

Fiber2Fashion News Desk (KD)



Fashion retailer Breuninger launches e-commerce portal in Poland

Source link Fashion retailer Breuninger launches e-commerce portal in Poland

Back to top button