The Fashion Scholarship Fund effectively held the 84th Annual Awards Ceremony on January 12th, celebrating the 2021 class members and the 20 first winners of the Virgil Abloh Postmodern Scholarship Fund. I did.
Tamron Hall hosted an event with an audience of over 1,000, featuring Abloh, Peter Arnold, Marc Mastronardi, Ryan Seacrest and Lydia Fene, who talked about funds, students and scholarships. The event included an introduction to the finalists of this year’s Presidential Awards, selected from 1,500 entries. Hannah Harris is a junior at Savannah University of Art and Design. Benjamin Protokin, a senior at Yeshiva University. Catherine Psaltos, a junior at Parsons School of Design, and Evelyn Xiao, a senior at Lehigh University.
Harris has announced a mother-inspired Aveda campaign called “Silver Lining” for women over the age of 40 who have gray hair. Plotkin has developed a strategy for Champion to end wholesale and transform into a vertically integrated retail and direct sales brand. Psaltos presented a sample collection of upcycled bodies for Gen Z consumers. And Xiao announced “Deeper Pockets”, a campaign for Levi’s to offer jeans with deeper pockets for women and a product for women to raise awareness of the wage gap between men and women.
A jury consisting of Abloh, Arnold, Mastronardi, Julia Haart, Calyann Barnett, Stacie Henderson and Howard Feller has selected Siao as the recipient of the FSF’s Best Scholarship Award, the Chairman’s Board of Directors Award.
“I didn’t really expect it. I’m really shocked now,” Xiao said shortly after the announcement. The marketing and design student thanked her family, the FSF, the board, and the jury for giving them the opportunity.
Xiao’s grandmother was the inspiration for the campaign, saying she discouraged working because she was a woman. She chose Levi’s as the company because she thought Levi’s made the first jeans for women and was the best fit for this comprehensive campaign.
According to Xiao, Deeper Pockets is an omni-channel campaign aimed at guiding customers to a limited-edition silhouette and raising awareness of the wage gap in the workforce. The proceeds from the sale go to organizations that oppose wage discrimination.
The jury was very excited about the idea presented via Zoom on January 7th. Hart said he was unaware of the difference in pocket size between men and women, and Abloh described how the campaign would allow men to participate.
Xiao concludes with a statement that the campaign could be covered by the industry as a whole.
Fashion Scholarship Fund Selected as Winner at 84th Awards Celebration – WWD
Source link Fashion Scholarship Fund Selected as Winner at 84th Awards Celebration – WWD