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Fenty expanding into fragrance

Rihanna’s Fenty brand is jumping into a new category with the launch of its first fragrance on August 10th at

Fenty that expands into a scent. -Instagram: @fentybeauty

After launching a cosmetics brand Fenty Beauty, 2016, and 2020 skin care label Fenty Skin, it’s time for Fenty perfume On the market.

The announcement is Instagram After publishing a teaser video on a Fenty Beauty account, a smoke-filled blue perfume box described as “everything you feel, everything you are, and the intimate unisex scent that you want to be” Official announcements including images continued.

Next, Rihanna We also used the FentySkin account to share more about her passion for perfumes. “That’s what I like most. It’s an experience, a memory, it’s encapsulated in a scent. One scent, you’ll never forget it,” shared entertainers and business people. did.

In February, LVMH, the world’s largest luxury conglomerate, suspended support for fashion brand Fenty just two years after its launch. Instead, I decided to focus on Fenty Beauty, Fenty Skin, and Savage x Fenty lingerie.

In March, there were rumors that the next Fenty Hair would be launched when the brand’s trademark application was revealed.

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Fenty expanding into fragrance

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