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Finland’s Marimekko launches second-hand marketplace

Finnish lifestyle design company Marimekko will launch Marimekko Prelabd, a community-driven marketplace for Marimekko vintage and second-hand goods, on August 25th. Sell ​​on the platform from the 1960s to the 2000s from the brand’s archives.

In addition to peer-to-peer sales, Marimekko Pre-loved enables independent B2C vendors to sell pre-owned Marimekko in one simple marketplace. With the launch of the market, we aim to further extend the life of our products.

Finnish lifestyle design company Marimekko will launch Marimekko Prelabd, a community-driven marketplace for Marimekko vintage and second-hand goods, on August 25th. To mark the launch, Marimekko will sell on the platform the brand’s archives from the 1960s to the 2000s.

To celebrate the brand’s 70th anniversary, Marimekko Pre-loved has sold 60 unique vintage pieces online following the Pilot Concept, launched in August 2021. Initially, Marimekko Pre-loved will only be available in the brand’s home country of Finland, but it plans to expand the service to other markets in the future, the company said in his media release.

“Marimekko’s design philosophy and operations are always based on a sustainable approach. We want to offer our customers timeless, functional and durable products.These products are Marimekko Preloved allows our community to find second-hand treasures, bringing joy to people’s daily lives through color and print, creating new conscious and convenient products. It’s an example of our timeless design that offers a wide range of choices.” Svi-Elina Enqvist, Head of Innovation, Marimekko.

Fiber2Fashion News Desk (KD)



Finland’s Marimekko launches second-hand marketplace

Source link Finland’s Marimekko launches second-hand marketplace

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