Ford’s marketing for Mach-E is really weird. Blue Oval is diverging by introducing a car-themed fragrance, rather than sticking to the traditional method of buying advertising space and attacking consumers with commercials. However, the company has named the gasoline-scented toilet water “Mach-Eau GT” and is designed to remind customers of what is missing when switching to an electric vehicle.
Introduced at the Goodwood Festival of Speed in the United Kingdom, this perfume contains notes on the pleasing and harmful outgassing of gasoline, rubber, and internal adhesives that cause new car odors. However, it is very difficult to determine whether this is a gag to emphasize the olfactory dominance of an electric vehicle or a serious attempt to maintain the sensory experience of a traditional vehicle. This is exacerbated by Ford’s Mach-E, which comes with a synthetic exhaust sound designed to make the driver think he’s driving something that burns petrol. Are we trying to kill the past, or are we just ridiculing, or are we worshiping the past?
The former seems likely, but Ford seems to treat it as serious. The most disgusting of us is knowing that Ford gets the attention of the media, and if it corresponds to a fairly confusing promotional stunt, the overall purpose of the fragrance is of little concern. I will.
“Judging from our findings, the sensory appeal of petrol cars is something drivers don’t want to give up. Mach O’s fragrances are designed to give hints on that fuel fragrance they still crave. “We are,” said Jayward, Ford’s Director of European Product Communications. “GT performance must be long enough to answer other questions [sic] Too. “
In a study commissioned by Ford, one in five drivers said they missed the smell of gasoline the most when switching to an electric car, with nearly 70% claiming that they missed some of the smell of gasoline. Gasoline is also ranked as a more popular scent than wine and cheese, much like the scent of new books.
The new scents are designed to help guide these drivers into a future of driving through their sense of scent. Mach-Eau is designed not only to smell like gasoline, but also to please any wearer’s nose. A high-end fragrance that nods to the Mustang heritage by fusing smoky accords, rubber sides, and even “animal” elements.
The fragrance is designed with the help of Orfiction, simulating many scents rather than taking the bottle to the nearest chevron and calling it a day. Benzaldehyde was used to create the scent of a new car, and paracresol simulated the scent of tires. The rest of the ingredients, according to Ford, include blue ginger, lavender, geranium, and sandalwood. There is also an animal scent added to give the Mustang a horse scent, and we all know a good horse scent.
I’m really at a loss here. However, the general impression is that the Mach-Eau GT stinks as if it were probably located between a tanning mill and a paper mill. That assumption was strengthened by Ford’s decision to oppose selling perfumes. Instead, he argued that there were non-purchasable products that “helped dispel the myths about electric cars and convince traditional car enthusiasts of the potential of electric cars.”
Your guess is as good as our guess about how it achieves it.
[Images: Ford Motor Co.]
Ford introduces petrol-scented perfume to help sell EVs
Source link Ford introduces petrol-scented perfume to help sell EVs