This week’s word is Maverick.
Ford Maverick in 2022 has received a lot of coverage on this site and elsewhere, and has been a hot topic on Twitter, and every car journalist I know has either, including himself. I’m nervous to find the best jokes to reference Top gun Or a 90’s western comedy starring Mel Gibson and James Garner (by the way, both flicks are great).
I want to be excited about this track. I should be excited about this track. Still, my general feelings about it can be summarized in a shrugging gif.
Don’t get me wrong — I don’t think the truck will go bad according to the specs. It’s far from that. I was impressed with the specs and pricing, and I like how it looks, and I think the truck will drive well. Ford seems to have done a great job. And there is no doubt that Maverick will be a hot seller.
Also, I generally do not oppose compact trucks. I think there was a gap in the market. Ford and Hyundai get there first — Hyundai and the next Santa Cruz. I’m excited to see other manufacturers follow.
I suspect my indifference is related to my own prejudice and interests. I’m more of a sports car (sedan, coupe, hatch, and other body style) than a pick-up man. And I live in a non-truck-friendly area of Chicago and start — if I still lived in the suburbs, I might be more crazy about trucks. After visiting my family on the farm, I start playing on the truck with a consumer configurator.
There is always a danger in turning a personal preference into an opinion post and I flirt with it, I know. But I suspect I’m in a strange minority here. Most people seem to love Maverick. Some hate it. Others point out that today’s “compact” trucks are larger than older trucks as a way to look at the bloated size of the industry as a whole.
The more you think about it, the more you understand why you are indifferent and it goes beyond your personal hobby. Personal preferences are best expressed in tweets rather than posts. My real problem isn’t that Maverick doesn’t excite me because sports cars are likely to spin my engine, but these days only trucks seem to be really exciting.And maybe A few EV like Mach-E.
please think about it. What was the most exciting announcement in the last couple of years? Ford F-150, Bronco, Bronco Sport, Mach-E, and now Maverick. Hyundai Santa Cruz. Corvette. Maybe a citizen and a Land Rover Defender? Probably the next Nissan Z just announced in August.
Some of them are related to COVID. Many are related to the shift in the market to boring but useful crossovers and the fact that market reality and regulation make it difficult for automakers to justify the “fun” car and truck business cases. doing.
Maybe Maverick is a big deal on its own, independent of the market and I’m just off-base here. But at least some of the excitement surrounding Maverick has to shake the feeling that it’s not because it’s showing the resurgence of light trucks, or because it’s impressive on paper. Of course, both are true, but I think the excitement is that there aren’t many “fun” things. Therefore, instead focus on well-made vehicles that exist for practical purposes.
I understand why certain consumers (those who actually need / use these trucks) get excited. Affordable trucks that can make your job easier or your hobby easier are not sneezing.
I don’t think you shouldn’t get excited about Maverick. Rather, I think it’s a little sad that there are no other cars that are exciting right now.
Hey, at least I can geek another Ford soon. You need to find a freshly squeezed OJ reference.
Still, the thrilling concept and the relatively lack of enthusiastic enthusiasts’ cars may explain my indifference rather than the haphazard relationship with the truck.
Or I’m just … a heretic.
Ford Maverick shrugs me
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