Ford’s new Maverick hybrid pickup starts at $ 19,995 and gets 40 mpg

Detroit – Ford Motor The new Maverick truck is America’s first pickup truck with a standard gas-electric hybrid engine and will start selling from around $ 20,000 this fall.

On Tuesday, the company announced a compact pickup as the smallest vehicle in its profitable truck lineup. Full size F-150 And a medium-sized ranger pickup. Maverick is about 3 feet shorter and 7 inches lower than the F-150, Ford said.

Compact pickups are an undeveloped and unproven market in the United States. Ford’s entry into the segment has seen a surge in truck sales in recent years, surpassing last year’s passenger car purchases, and according to Cox Automotive.

2022 Ford Maverick Hybrid (left) and 2.0 liter Eco Boost Lariat 1


Ford’s truck business expansion Goals under CEO Jim Farley, We are restructuring the automaker’s business to focus on our strengths such as pickups.

Its name is Maverick It’s not the first time for Ford. From 1969 to 1979, it produced a two-door sedan of that name. We also used the name Maverick for some vehicles in Australia, China and Europe.

New customer

According to people familiar with the matter, Ford expects the new Maverick to attract new buyers to the brand and its highly loyal pickup truck segment.

“Maverick challenges the current state and stereotypes of pickup trucks,” said Todd Eckert, Ford’s truck group marketing manager, in a statement. “Many trucks have never been considered before. We believe this will be attractive to people. “

In a media briefing, some Ford officials called Maverick “a truck for those who didn’t know they wanted a truck.”

This vehicle is a standard 5-seater 4-door pickup, unlike other Ford trucks such as the F-150, which starts with 2 doors and is 2- or 3-seater.

According to Ford, Maverick comes standard with a gasoline-electric hybrid powertrain, with a tank of gasoline expected to have a range of 500 miles. According to Ford, the hybrid vehicle is expected to achieve EPA’s estimated fuel economy of 40 mpg for city driving. The company refused to publish total and highway fuel economy estimates.

Pickup chief engineer Chris Mazur said the 40 mpg city was a “rally cry” for Ford’s vehicles. He said fuel economy is a major consideration for small pickups.

“We will lead it to victory,” he told CNBC. “This is a white space vehicle entering a new segment.”

Cox Automotive states that cargo space is the number one factor in large margins for consumers considering more compact trucks than traditional SUVs, followed by fuel efficiency and price.

Analysts say Maverick needs to sell at a much lower price than the Ford Ranger and other medium-sized pickups in order to be competitive in the US market. The ranger’s two-door version starts at around $ 25,000. According to the Ford website, the 4-door model starts at around $ 27,000.

According to Ford, Maverick starts at $ 19,995.

Mixing cars and trucks

Unlike other Ford pickups, Maverick is assembled through a process that the automotive industry calls a “unibody” structure. The process by which a car is born is the process by which the skeleton and body of the car become one. This is comparable to the “body-on-frame” construction of most pickups and some vans and SUVs. This structure joins the body and frame of the vehicle just before the end of production.

Unproven market

2022 Hyundai Santa Cruz


Ford hopes to make Maverick a more traditional truck, which, like Santa Cruz, will set it apart from its predecessors.It is a plan similar to Recently announced electric F-150 pickup..

“It’s definitely a Ford truck,” said Heath Hilliard, Maverick’s creative exterior designer.

Ford’s new Maverick hybrid pickup starts at $ 19,995 and gets 40 mpg

Source link Ford’s new Maverick hybrid pickup starts at $ 19,995 and gets 40 mpg

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