Tulsa, Oklahoma 2021-09-16 11:06:40 –
Oklahoma Sunner, Norman — Legendary football coach Barry Switzer challenged Notre Dame’s claim Thursday with the phrase “play like today’s champion.”
ESPN reporter Adam Schefter reported Wednesday that he had reached an agreement with former Fighting Irish coach Ruholtz on licensing and merchandise, based on a statement that Notre Dame University was hanging in a tunnel in the stadium.
The Swiss challenged the claim Thursday morning, explaining how the Oklahoma Sooners have used the same phrase on football game signs since the 1950s under Bud Wilkinson-Holtz South Bend. About 40 years ago when I started using it.
The Snurs have sayings about past home game banners and signs hanging in their tunnels.
“Play like a champion today.” Oklahoma quickly fainted as a sign on the field for over 70 years. Bud put it there in the 50’s! ..@AdamSchefter..@CoachBobStoops..@ CoachLouHoltz88.. @Lincoln Riley pic.twitter.com/MQHuxmUzpS
— Barry Switzer (@Barry_Switzer) September 16, 2021
Switzer was the head coach of the University of Oklahoma from 1973 to 1988.
The Notre Dame-Holtz agreement will be part of the university’s product lineup, including a “champion-like tailgate” experience in a football game where Holtz will take part in a match against Purdue University on September 18.
A license agreement has been signed between Lou Holtz’s trademark “Play Like A Champion Today” and the University of Notre Dame, which includes an exclusive license to sell PLACT products. It’s been almost 35 years since Coach Holtz hung a sign in the locker room. pic.twitter.com/AbaVTYJ8fa
— Adam Schefter (@AdamSchefter) September 15, 2021
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Former OU coach Switzer disputes Notre Dame ‘Play Like A Champion Today’ claim Source link Former OU coach Switzer disputes Notre Dame ‘Play Like A Champion Today’ claim