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French fashion house Balmain announces non-alternative thread at MINTNFT

MINTNFT co-founder James Sun (left) and Balmain creative director Olivier Rousteing.Photo: Balmain

French luxury fashion house Balmain has partnered with LA-based NFT marketplace MINTNFT to launch a single dynamic non-alternative thread in the Metaverse. This long-term global partnership was announced at the opening of Balman’s New York flagship store and was attended by Balman’s creative director Olivier Stan and MINTNFT co-founder James Sun.

Non-Fungible Thread takes the French haute couture house deep into the Metaverse. Combining both physical and digital, this NFT will evolve over time as an important component of the house’s future accessories, sneakers and fashion celebrations, offering the benefits of membership. The brand’s influencer family is called Balmain Army, and the two companies said in a joint statement.

Since its founding in 1945 by legendary designer Pierre Balman, the historic Balman home in Paris has consistently led to one unified and unique vision: one long, uninterrupted thread. It has been celebrated with a unique history that has created designs that transcend.

French luxury fashion house Balmain has partnered with LA-based NFT marketplace MINTNFT to launch a single dynamic non-alternative thread in the Metaverse. This long-term global partnership was announced at the opening of Balman’s New York flagship store and was attended by Balman’s creative director Olivier Stan and MINTNFT co-founder James Sun.

“Maintaining threads is the key to fashion.” Balmain Creative Director Olivier Rouste Said. “In order to extend a clear vision and advance a clear aesthetic, all collections directed by fashion designers must be united by a single unified thread.”

To reflect and celebrate its unparalleled ongoing tradition, the Balmain-MINTNFT collaboration proposes a unique NFT defined as a “non-alternative thread”.

“I never just aimed to be cool,” Rustan said. “Instead, my goal has always been to ensure that the design of this house is timeless. Designers need to create collections tied together by an integrated thread, and that thread. It’s important never to break — for the moment that happens … well, that means you’ve failed. It couldn’t extend a clear vision and improve a clear aesthetic. Means. “

“In a world plagiarized by NFT speculation and plagiarism, our minting platform and strategic inputs help protect Balman’s intellectual property and iconic heritage,” co-founded MINTNFT. Commented by James Sun.

Balmain CEO Jean Jack Gebel Comment: “To develop a truly innovative Web3 strategy, it would be difficult to think of a better set of partners than MINTNFT or Ripple. We will work closely with them to create a Balmain space in the Metaverse. I am excited to create and work on many unique and exciting projects in the future. “

As Balmain prioritizes environmental protection, MINTNFT will help build Balmain’s sustainable NFT experience with XRP Ledger (XRPL), the first major blockchain to become carbon-neutral in 2020. I chose Ripple as my partner.

Fiber2Fashion News Desk (KD)



French fashion house Balmain announces non-alternative thread at MINTNFT

Source link French fashion house Balmain announces non-alternative thread at MINTNFT

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