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French group Kering will offer free fur for all brands from fall 2022

French luxury fashion company Kering has decided to stop using animal fur. From the Fall 2022 collection, no home in the group will use fur. Starting with Gucci in 2017, all the houses, including Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have decided to take this step gradually.

“For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the highest environmental and social values ​​and standards. When it comes to animal welfare, ours The group has always shown a willingness to improve practices within its supply chain and general luxury sector. It is time to take it one step further by ending the use of fur in all collections. The world is changing with our clients, and luxury naturally needs to adapt. ” François Henri Pinault, Chairman and Chief Executive Officer of KeringSaid in a statement.

In 2019, Kering officially announced a set of animal welfare standards that will continue to apply as they relate to other animal fibers and materials.

French luxury fashion company Kering has decided to stop using animal fur. From the Fall 2022 collection, no home in the group will use fur. Starting with Gucci in 2017, all houses, especially Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have gradually decided to take steps to ban fur.

Fiber2Fashion News Desk (KD)



French group Kering will offer free fur for all brands from fall 2022

Source link French group Kering will offer free fur for all brands from fall 2022

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