Life Style

Frugi partners with UK kidswear rental platform thelittleloop

Frugi, an ethical children’s clothing company, has partnered with thelittleloop, a shared wardrobe for children in the United Kingdom, to promote the need for sustainability and longevity in children’s clothing. With a choice of 122 Frugi styles on thelittleloop, parents can sign up for a subscription, rent a bunch of clothes and return or exchange it later.

Recognized by its vibrant colors and playful characters, Frugi’s clothing is cleverly designed and practical. This includes clothes designed to grow with children with reversible style, interactive appliqués, expandable cuffs and waistbands, and adjustable shoulder straps. According to media releases, the baby’s range is designed to fit bulky reusable diapers.

Frugi uses 100% GOTS certified organic cotton for 85% of its garments. This strict certification by the Soil Association means that Frugi is made of organic fibers that meet strict production standards. Not only is organic cotton environmentally friendly because it uses less water, it also feels soft because the fibers remain intact and are not decomposed by the harsh chemicals used in traditional cotton processing.

Frugi, an ethical children’s clothing company, has partnered with thelittleloop, a shared wardrobe for children in the United Kingdom, to promote the need for sustainability and longevity in children’s clothing. With a choice of 122 Frugi styles on thelittleloop, parents can sign up for a subscription, rent a bunch of clothes and return or exchange it later.

The remaining 15% of our products encourage our customers to reduce, reuse and recycle, and old polyethylene spun into yarn to make durable waterproof fabrics for outerwear, accessories and swimwear. PET) Made from plastic bottles.

Frugi exports to more than 500 retailers in 30 countries around the world. With a broader mission to help a new generation of eco-heroes change the world, the partnership with thelittleloop will help Frugi work towards the goals of the closed-loop circular economy. By promoting garment reuse, the partnership with thelittleloop will help reduce the 300,000 tonnes of garment waste landfilled each year in the UK alone.

Most disposable plastic hangers are eventually landfilled, so Frugi uses only FSC-certified cardboard made from recycled materials. In addition, most garments are now in 100% GM-free cornstarch bags and can be placed on a pile of household compost, sent to an industrial composting facility or recycled (depending on the local facility). ). You can also gift wrap it in a colorful furoshiki organic cloth wrap. An eco-friendly touch for Christmas and special occasions.

“We are excited to work with thelittleloop to share ethical and environmental values ​​and help reduce both our customers and our own environmental impact.” Frugi CEO Sarah Clarke Said. “Using more durable organic cotton means that our clothes will last longer, and Little Loop will further extend the life of these clothes, which have been loved by more and more generations. It will help. “

“We don’t just want parents to be able to dress their children in style without the guilt of fast fashion,” he said. Charlotte Morley, founder of the little loop.. “We also want to support brands that go even higher, like Frugi, to make clothes in the best possible way. Their clothes are of such great quality that they are perfect for rental. Moreover, we hope that instead of relying on high streets, we can help more people than before accessing these ethically produced garments for our children. Working with them was a dream come true, and I was amazed at how open they were to adopting these innovative new methods. “

Fiber2Fashion News Desk (KD)



Frugi partners with UK kidswear rental platform thelittleloop

Source link Frugi partners with UK kidswear rental platform thelittleloop

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