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Gap launches fall campaign with “Culture Shaper”

Gap debuted an autumn advertising campaign on Tuesday that featured a clear and diverse cast of personal voices.

Gap launches an autumn campaign with Culture Shaper. -gap

Called “Individual,” the campaign will feature creators ranging from award-winning Chinese filmmaker Chloe Zhao to black hearing-impaired BASL activist Nakias Smith to aspiring young astronaut Alyssa Carson.

A diverse group of 10 “culture shapers” includes native actress Ja Shaun St. John, 17-year-old mental health advocate and singer-songwriter Willa Amai, philanthropist, model, designer and musician Kailand Morris. It will be. a bit.

Throughout the campaign, personal essences are captured in just 15 seconds, incorporating the concept of “15 minutes of fame” uniquely. The story, including the combination of portraits and video profiles, is amplified and shows how their value is the power of good.

Mary Alderete, Global Head of Gap Marketing, said: “Gap continues to amplify the individual voices that make up the change and the individual voices that shape the culture, celebrating who they are and what makes them a true expression of today’s voice. An incredible individual characterizes an optimistic future supported by creativity, potential and unity. ”

This campaign focuses on Gap’s essentials, which became iconic in the 90’s and were reinvented for today. A relaxed fit with a new loose denim and khaki style back to the hoodie, crisp white and plaid button down, and a transitional outerwear.

It was conceived by Gap’s global creative director Ren Peltier, a portrait taken by renowned photographer Mark Seliger and directed by Christian Weber.

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Gap launches fall campaign with “Culture Shaper”

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