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Gap sees the post-pandemic future outside the mall as sales recover.

The company’s largest brand, Old Navy, generated $ 7.5 billion in revenue worldwide last year. Athleta for women, on the other hand, is the company’s most profitable business. Athleta’s first-quarter sales increased 56% from the same period in 2019.

Mr. Singal has been appointed Chief Executive Officer March gap A pandemic struck in 2020, trying to show retailers the way to go. Gap planned to spin off Old Navy to another company before becoming a top executive. Currently, the company is focusing on expanding four brands over $ 1 billion to get rid of distractions. The company recently agreed to sell the Intermix chain with Janie and Jack.

Gap and Banana Republic are shrinking their physical footprint, but both brands will have more than 800 locations in North America. Both are working towards a resurgence, and Gap plans a long-awaited collaboration with Kanye West on its new clothing line. Easy gapManagement said it would be available in the first half of 2021, but Singal didn’t say when. “I’ll let Easy know the exact date.”

“I’m happy with the creative process seen in Yeezy. As I mentioned earlier, creativity really takes time,” she said. “I’m still very close to that, and I think the plans we’re making are actually about this multi-year potential. It’s not done in one drop. We plan to grow over multiple years. “

Gap’s brand is “healthy, growing and cool,” Singal said, and Banana Republic is recovering after a hit last year as customers work from home and sales in urban areas have fallen. He said he was heading.

“Banana certainly had a Covid-specific challenge between occasional wear and workwear,” she said. “Now that we’ve overcome it in North America, we really are reacting to our customers. I’m satisfied.”

Broadly speaking, Singal said it had a “peacock-like effect” among shoppers seeking bold and colorful clothing.

Gap sees the post-pandemic future outside the mall as sales recover.

Source link Gap sees the post-pandemic future outside the mall as sales recover.

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