This website provides an innovative technology-driven experience that makes it easy for consumers to navigate through digital stores and easily purchase their favorite products. Throughout the Digital Flagship Store, from search to navigation, consumers experience an assisted experience that helps them find and buy the right products, fits, support, and optimal enhancements between categories. This enhances adidas, the overall journey of online retailing. Said in a media statement.
While working to create a platform that serves as a destination for all sports, the scope focuses on strategic categories such as running, lifestyle, training and football. The flagship store also enhances the experience of a major consumer set for women and children.
Adidas in Germany has launched a new digital flagship store. The all-new website has been conceptualized based on consumer comments and reviews. The store provides consumers with a digitally superior, seamless, global online shopping experience by providing seamless innovation, a state-of-the-art UI, and a fast interface.
In addition to launching, adidas invites hackers, coders, and tech experts to test the beta version of the website for bugs and compatibility issues and reward technical feedback. The brand will also continue to engage consumers through innovative offers and activities, such as new and exciting launches, to maintain consumer shopping energy and prepare for the next holiday season.
“We want to strengthen the brand’s credibility in India by allowing consumer feedback by launching a new digital store. Our aim is to focus on consumer commitment from e-commerce sites. It’s about changing the mindset to a digital brand store that aims to increase our credibility, enhance the consumer experience, and advance the story of our commitment to sustainability. Innovative technology and an improved user interface provide consumers with an unforgettable experience. ” Adidas India Senior Director, Sunil Gupta Said.
Fiber2Fashion News Desk (GK)
German sportswear company Adidas launches new digital flagship store
Source link German sportswear company Adidas launches new digital flagship store