Giri saves Saab instead of Volvo

Nowadays, it’s hard to imagine a better company to take on Tesla than Geely’s Volvo or Polestar.Volvo made a headline in 2015 When we promised that all new Volvos will be electrified from 2019 And when it spun off the successful motorsport brand Polestar into a purely electrified performance car line, it shook more wings. Due to the Chinese heritage of the parent company Geely, Volvo has almost free access to the very important Chinese market, Geely, Lynk & Co. , And through Zeekr’s car line, you can benefit from economies of scale. Realize on your own.

Over the last decade or so, Swedish companies have once been endangered and have become more and more prosperous. Ford looks absolutely ridiculous about selling Volvo, Currently worth over $ 20 billion, “Only” $ 1.5 billion to Giri (Polestar Earns An More $ 20 Billion, All by itself) Back to 2010..

Indeed, Ford wanted Volvo to sell – but Ford holds the only problematic American car brand that is respected looking to earn some fast cash. Was not an automobile company. If you press here and move it little by little, Giri should have been able to buy a serve instead.

In the case of serve, 10 years later

When Ford sold Volvo, it wasn’t clear that Giri had won. The majority of Volvo’s sales are Mazda or Ford Focus-based cars like the S40 and C30, and the XC90 was strong, but already a bit longer. Saab is in a similar position, with cynical badge-engineering cash grabs like the Saab 9-7x watering down his own quirky character.

The biggest difference between the two from where I’m sitting was the product goal-achieving process. Volvo had one next car, Really, and it was the S60, Supported by the Ford Mondeo platform in Europe.. The platform will also produce the XC60 medium-sized SUV that will effectively carry the brand in the United States until the launch of the second-generation XC90 on December 2015.

One platform. Good platform, sure, But still only one – There were four serves, thanks to GM. In addition to the excellent but short-lived Saab 9-5, they also had a 9-3 and a 9-4 crossover prepared to take advantage of the crossover explosion that occurred in the 2010s. Finally, they had a concept – most notably Saab 9-X Bio Hybrid..

This is intervened by our car Sam Beckett, setting aside Chinese billionaire and Geely Chairman Li Shufu, whispering that the future is all about hybrids and electrification.

“”GM is losing money on every serve they sell“You tell Lee. “But things aren’t what they look like. GM doesn’t know what it has-in the next decade, GM’s overall operations will be worthless, And only their EV business is worth it.. GM crave more cash than Ford – they will take Any Serve’s low ball offer. For less than $ 1.5 billion ready to spend on Volvo, you can get a European brand and at the same time patent an EV. “

Ahead of that era

Volvo’s 2015 electrification efforts now seem foresighted, but at the time it wasn’t a clear rebirth. In 2015, there were no hybrid cars in the Volvo lineup. Also, Volvo had no experience in making its own electric vehicles. Its first hybrid, the XC90 T8, did not reach the United States until more than a year later.

In contrast, Saab first exhibited the 9-X biohybrid in Geneva in 2008. Even today, the 9-X looks like a modern car with a turbocharged 4-cylinder engine backed by a large battery. Sure, it’s a big starter motor rather than a Tesla-style drive unit, but it could have worked very well in 2009 or 2010, especially for Scandinavian brands looking for green credits.

Will you have access to billions of dollars in Giri a few years later and have the same kind of creative freedom that Volvo has enjoyed?Unimaginable world Already excellent final version of Saab 9-5 Did not prosper. Or the 9-4x didn’t sell.

After all, GM serves $ 74 million in cash and lots of promised stocks To an emerging Dutch brand called Spyker that no longer exists. And even that small amount of cash couldn’t be realized..

Saab stays around the memory of the car – certainly, but eventually driven to the ash heap of history, and the actual attempt from the EV1 and GM competes with Tesla, with electrification as the mainstream, at the time the Prius.


What does Saab look like today?

Like Volvo, Saab is a Scandinavian company that had some deeply rooted Scandinavian values. Assuming Beckett succeeded in persuading Shufu to buy GM’s EV business for $ 1.5 billion, he could even license back the technology if needed. – Saab was the first premium brand with a fully electrified lineup capable of running 9-3, 9-4x, and 9-5 hybrid models by 2010. This is a very useful optical system in 2020.

Imagine Saab’s unique styling clues on Geely’s excellent platform is certainly more distinctive than Volvo, and around 2008-10 it’s easy enough. ..

So why didn’t it happen?

The problem is always GM

It seems likely that this will happen as early as 2009. Giri seems to have denied interest in both companies until the check was settled in Ford... If you ask me, the problem was not with Saab or Giri, but with GM.

Martin Skold, a researcher in the automotive industry at the Stockholm School of Economics, said:

Former Volvo Cars president Per-Erik Mohlin said Be more frank in an interview with the New York Times“GM didn’t know what to do with Saab … I don’t think he had any clues about what to do with premium brands,” he said.

Fast-forwarding again in 2020, even one premium brand, Cadillac, that GM would be able to get, swept dealers left and right, with more than 150 dealers refurbishing stores into lines instead of GM’s 50. Choosing a $ 10,000 buyout I agree with GM’s vision for the brand.

Why? Great Jackbert, a prominent former leader of TTAC, sees it as a problem that dealers do not trust GM’s vision for the rest of the premium brands.

“And why?” He asks, In one article.. “Cadillac has been terribly abusing its dealerships since 1984. It’s been 36 years when we had to sell FWD sedans to town cars. From the HT4100 to the North Star, and to the Blackwing V-. Engine problems for 36 years, until what happens at 8. 36 years of selling sandbags for automobile media. The 36-year confusing and often self-parody nomenclature (see Existence of Simultaneous XT5 and XTS Dealers) has eradicated all the fairness the brand had. Cadillac moved to New York and had a four-year “Lost Weekend” pretending to be a Zara store. “

He continues, but the point is stated. GM’s top brass has long been very confused about what to do with premium brands – At least because they decided to put the Pontiac steering wheel on the Lotus Esprit, And maybe before. If we were there, we could have saved Saab, By doing so, even more can be done with GM’s EV technology...

That is my view. You are? Did Giri do the right thing when he bought the Volvo Cars, or do you think he could do more with Saab and dozens of EV1 patents? Please scroll down to the comments and let us know.

[Images: GM, Saab]

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Giri saves Saab instead of Volvo

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