Google has completed the $ 2.1 billion acquisition of Fitbit Inc. after faced regulatory scrutiny. This allows Google to go deeper into the wearable device and health data business.
After European Union antitrust authorities last month approved an acquisition aimed at protecting user health data and maintaining competition in the wearable technology sector, clearing one of the final hurdles to the deal. , The deal was closed. Alphabet Inc.’s company and other US-based tech giants are facing a number of new antitrust proceedings and investigations of their alleged anti-competitive practices in both the US and EU. ..
“This deal has always been about devices, not data, and it was clear from the beginning that it would protect the privacy of Fitbit users,” said Rick Osterlow, senior vice president of devices and services at Google, Thursday. ..
To appease regulators, Google has promised not to use Fitbit data for advertising purposes in Europe, but to store such data separately from other Google data used in advertising.
It also told regulators that it would allow users to link Fitbit data to competing apps and give wearable device makers open access to Google’s Android operating system features.
Google closes Fitbit deal and survives regulatory scrutiny
Source link Google closes Fitbit deal and survives regulatory scrutiny