Inspired by the restaurant industry, which fell apart during the coronavirus pandemic, the Girl Scouts of Japan announced this week that it will offer contactless delivery and cookie receipts through Grubhub.
The Girl Scouts of Japan, which has been selling cookies for over a century, is said to be the first to cooperate with a national delivery service.
For decades, cookie stands with boxes of Samoa, Shinmint and Trefoil have been ubiquitous outside supermarkets and other high-traffic areas. So there is a direct sale pitch from Girl Scout’s parents to colleagues at work.
However, a pandemic then occurred, severely limiting direct contact. That’s why Girl Scouts have become creative.
In a statement, Girl Scouts’ interim CEO Judith Bati said, “A witty way for Girl Scouts to run their cookie business safely and use their revenue to make the world a better place. I’m proud of it. ” “This season, our girls think what the cookie program has taught us: think like an entrepreneur, use innovative sales tactics, and take on new ways of doing business when things don’t go as planned. We will continue to illustrate how to pivot. “
Cookie sales had already begun when the pandemic was declared last year. The organization said it encouraged many Girl Scouts to adapt their strategies. Some have created virtual cookie booths on social media, while others have shipped orders and set up drive-through pickup sites.
The Girl Scouts of Japan said online orders will begin on February 1st and Grubhub will deliver in some markets. Additional markets are usually introduced during the cookie sales season from January to April.
The Girl Scouts of Japan said it has agreed to exempt Grubhub and competitors such as UberEats and DoorDash from all fees normally charged to restaurants. Fees are the source of complaints within the industry.
A representative of Grubhub said Wednesday night that the company was not ready to comment immediately.
The organization states that Girl Scout members use Grubhub’s back-end technology to track and fulfill orders and manage inventory. The Girl Scouts of Japan said Grubhub will offer free delivery with cookie orders of at least $ 15 until February 14th to facilitate the partnership. Orders can be placed on the Grubhub website or its distribution app.
Consumers who are not yet familiar with Girl Scouts will be able to enter their zip code on the Girl Scouts national website starting February 1st to search for local troops selling cookies. You can also buy cookies and donate them to local emergency responders. Charity.
In addition to the announcement of contactless payments, the Girl Scouts of Japan has launched a new type of cookie, Toast-Yay, inspired by French toast and soaked in icing! Was announced. It will be sold in some regions this year.
Grubhub delivers Girl Scout cookies in a pandemic
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