July 28, 2021
When it comes to counterfeiting, not all luxury brands seem to be the same. Uswitch’s research looked at the most popular brands among counterfeit consumers. It turns out that the majority of counterfeit shoppers are trying to buy a “Rolex” watch at a knockdown price. In fact, the term “fake Rolex” is searched online more than 225,000 times each year.
And that’s probably not surprising. Genuine Swiss watches are priced from about 5,000 euros for entry-level models to tens of thousands of euros for collector’s pieces over 20 years ago. Last year, Christie’s sold a yellow gold Daytona Paul Newman model for CHF 663,000 (€ 618,162).
Louis Louis vuitton When Gucci Counterfeit is also one of the most popular brands online, with 118,800 and 87,600 searches, respectively.Rapper Kanye West Yeezy The brand is also coveted by fashion fans who don’t really care about the authenticity of the items they wear (37,200 online searches).
From fake to “fake”
It’s the same story Crocs The brand and its iconic clogs. Once thought to be uncool, these colorful shoes have permeated the wardrobe of millions of consumers. Also, some people do not hesitate to look for counterfeit online, as evidenced by the 25,200 searches reported annually in the survey.
Some brands are victims of counterfeiting more often than others, but the same is true for certain products. For example, fake Gucci belts and sneakers generate the most searches online, followed by Kanye West’s Yeezy Boost 350 sneakers.
These findings are consistent with the 2019 report from the Organization for Economic Co-operation and Development (OECD) on the trade in counterfeit goods. This fraudulent market now accounts for 3.3% of world trade, with shoes and clothing accounting for the majority. In the face of this fast-growing phenomenon, brands are responding in different ways. Some, like Supreme and Dior, have decided to create their own “counterfeit” to parody the counterfeit and point the table at a copy of the design.
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Gucci and Rolex are still just as popular when it comes to counterfeit products
Source link Gucci and Rolex are still just as popular when it comes to counterfeit products