Italian luxury fashion house Gucci We announced the introduction of the Gucci Lifestyle Collection on Wednesday and launched it at a luxury pop-up shop in Milan.
The collection, available on select Gucci stores and Gucci.com from September 10th, corresponds to Gucci decoration and consists of three different lifestyle categories: stationery, games, travel & leisure.
Includes a variety of stationery items, including notebooks with covers on Gucci’s finest canvas. Stationery that includes a notebook, 20 envelopes, and 20 cards. A new pen designed according to the rules of “God’s ratio”. Graphite pencils available in two styles of handmade pencil boxes. Classic Gucci-style games and playing cards.
To wear and attach accessories, the collection equally features fans made of wood and satin silk printed in the iconic Gucci pattern. A set that includes sleeping masks, pillows and mules made from environmentally sustainable silk and viscose. Slippers developed for maximum comfort. And finally, the satin silk pajamas featuring various house prints.
From now until September 17, Gucci has opened a very special temporary store on Manzoni Street 19 in Milan to coincide with Milano Design Week. Called “Gucci Caltrelia,” Gucci is a new collection of traditional Italian stationery stores.
“When I was a kid, going to a stationery store and finding pencils, pens, notebooks, and games meant bringing dreams to my daily life. They were craftsmanship and the wonderful, well-talking about it. It was an object that was created. Everyday life was able to give off a magical, mysterious and wonderful aura, “said creative director Alessandro Michele.
“For this reason, presenting the Gucci Lifestyle Collection in Milan through Gucci Cartrelia is a kind of dedication and a worthy compliment for me to pay. So I house these everyday things and put them in. I imagined Wunderkammer, a small cabinet of curiosity like Alibaba’s cave that could bring it back to the fairy tale dimension. ”
The collection started with a campaign shot by photographer Max Siedentopf. This campaign is developed with a dreamlike image in which mystery and fascination reign supremely.
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Gucci announces new lifestyle collection
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