Luxury perfume and cosmetic labels GuerlainOwned by the LVMH Group, announced on Friday that it has appointed French make-up artist and influencer Violette Serrat as creative director of make-up creation.
Serrat left his name in the industry and was recognized in the United States as a French woman within just a few months of moving there on a whim in 2015. Since then, she has attracted a large number of followers across social media, or 400,000 followers. Instagram — And also on her YouTube channel where she shares makeup tutorials and beauty snapshots.
Throughout her career she La Mer Dior as a make-up designer, and more recently The Estée Laud, was the Global Beauty Director at the age of 33. Meanwhile, her portfolio is filled with thousands of images from collaborations with well-known magazines, including Vogue. Harper’s Bazaar, W Magazine, T Magazine, Dazed, Teen Vogue, Elle. Finally, most recently, she launched her own make-up line at Violette_FR in April 2021.
“I am very happy to be part of this iconic home with a rich heritage, where I will pass on Guerlain’s makeup values to a new generation and celebrate and celebrate today’s beauty, regardless of gender. You can share it with people. Tomorrow. “
“Today I was invited to write the next chapter in Guerlain’s history as a make-up director. It’s the magic of beauty.”
Serrat is the successor to Olivier Echaudemaison, who spent 21 years at the company. She is expected to continue working on her own brand through her new role.
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Guerlain Appointed as Makeup Creative Director for Violette Serrat
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