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Guichot becomes SMCP Chief when Lalonde quits for a new opportunity

There are major changes in SMCP. on Monday, Sandro, Maje, Cloudy Clown And the Fursac owner has appointed Isabelle Guichot as the new CEO. Daniel Laronde Who goes to the new meadow?


Guichot has been Maje’s CEO since September 2017. It is one of SMCP’s most successful brands, and the company states that “since it has succeeded in growing the brand while continuing to demonstrate its business and leadership skills.”

Business owned by China Shandong NyoiLa Rondo resigned and said, “We have decided to pursue new professional opportunities outside the group.” I didn’t say where he was heading.

Lalonde plans to “secure a transition period with Isabelle Guichot and leave the group by October.”

As mentioned earlier, Guichot has been in this business for almost four years. Before that she had an impressive resume, Kering When Richemont Was the CEO of Balenciaga Nine years after serving as CEO of Sergio Rossi.

Prior to Kering, he was CEO of Van Cleef & Arpels at Richemont. LancelAfter starting her career in, Cartier, She spent 13 years in various managerial positions.

After Guichot was rapidly promoted to Group CEO, she and the board are now looking for a successor to take over her position at Maje.

The company also thanked “the great work he has done in the last eight years, and more recently his strong leadership and commitment during a pandemic.” “Under his leadership, he is a global leader in the accessible luxury segment.”

And Evelyne Chétrite, Judith Milgrom And Ilan Chétrite, Deputy Director SMCP The founders of Sandro’s women, Maje and Sandro’s men, and their respective artistic directors also talked to him about the “wonderful eight years.” “Together, we wrote many chapters in SMCP history, including the international expansion of great brands, the successful IPO of the group, and the arrival of new brands in the SMCP family,” they said. “I hope Daniel will be at his best in this new adventure. I am delighted to be able to appoint the group’s talent to replace him. We will continue to work closely with Isabel to pursue SMCP’s strategy and Paris. I look forward to spreading the chic around the world. “

SMCP also confirmed its commitment to a plan supervised by La Rondo — dubbed One Journey — Combines “a stronger focus on brand appeal, physical expansion, enhanced platforms, and enhanced commitment to sustainability”.

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Guichot becomes SMCP Chief when Lalonde quits for a new opportunity

Source link Guichot becomes SMCP Chief when Lalonde quits for a new opportunity

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