New Zealand-based fashion brand Haristapper will be launched in the UK via Harrods in early August and will have a two-month in-store pop-up until the end of September.
Founded in 2017 by Sarah Harris Gould and Lauren Tapper, the label aims to “make clothes that help women and their multifaceted lives.”
The duo recognized that there was a gap in the market for “affordable, high-quality women’s shirts” and the initial focus on shirts (now offering a much wider range of products) was “Women and their rights. He said it was part of the belief of “defending.” To work. ”
“We value equality at home and at work. That’s why we started by wearing shirts. That’s the basis of women’s wardrobes and traditional workwear,” they said at the launch. Said in the accompanying statement. “As more and more individuals and professionals approach a 360-degree life, our products have naturally evolved into a complete wardrobe design.”
The launch in Harrods is a powerful place to set foot in the UK, where London’s Knightsbridge stores remain a major shopping destination, despite the current low level of tourists.
And given the UK government’s announcement of a more liberal attitude towards inbound tourism after the pandemic, the timing is clearly better. US and most EU travelers will no longer need to be quarantined from the countries on the amber list when they arrive in the United Kingdom, Scotland, or Wales if they are double vaccinated.
This could mean a stronger flow of tourists visiting stores in central London.
The founder of Harrods Tapper said that Harrods is “always a pioneer in the industry, finding and celebrating new homes. The spirit of this discovery and the British heritage of Harris Gould make Harrods a perfect place to land in the UK. It’s a great place. “
This label is available in several stores in New Zealand, Australia and the United States, as well as online from its own web store, including Moda Operandi, and other stores.
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Harrods launches Harrods with a two-month pop-up
Source link Harrods launches Harrods with a two-month pop-up