Tech

HBO and HBO’s largest subscribers are expected to reach 73 million in 2021

AT & T I don’t want HBO Max anymoreHowever, streaming platforms are attracting the attention of customers.

HBO and HBO Max, home to trans-genre franchises such as Game of Thrones and Sopranos and Hollywood blockbusters such as Wonder Woman 1984, have over a year with 10.7 million customers. Has been added, and 2.8 million people are participating. AT & T reported on Thursday for the three months leading up to June. These numbers include both HBO Max and HBO TV channels.

The company has 67.5 million HBO and HBO Max subscribers, and 47 million in the United States. AT & T Sell ​​media Companies expect HBO and HBO Max to have 70 to 73 million customers by the end of the year, which is higher than previously expected.

Netflix, the most popular streaming service, has 209 million subscribers and about 66 million in the United States. We acquired customers in the second quarter, but growth slowed significantly, losing 430,000 subscribers across the United States and Canada. Cracks are starting to appear In the streamer’s long-standing rule.

Jason Kilar, CEO of WarnerMedia, AT & T’s media division, said in an interview about the broader streaming industry: There is no doubt that change will come. It’s appropriate because we live in a dynamic era. “

WarnerMedia, including CNN, Warner Bros. Pictures and Television Studios, and Turner Cable Network, is becoming the property of Discovery. Media companies continue to devour each other To challenge Amazon, Apple, Facebook, Google. The deal, which is due to close in the middle of next year, will create the second largest media business in the United States, ahead of Netflix and NBCUniversal, after the Walt Disney Company.

Mr. Killer, I learned about the acquisition Only a few weeks before it is announced, you can lose your job after the deal is closed.

The two companies are prohibited from working together until the merger is approved by government regulators, including the conclusion of an employment contract. Nevertheless, such transactions often include implicit leadership arrangements. Mr. Killard said he had socially met David Zaslav, the head of discovery, but never broke the topic of his employment.

“David and I have known each other for a long time, and it is no exaggeration to say that there is a lot of common respect between us,” he said.

Mr. Killer, I was in charge of the company Only 15 months ago he said I had no plans to leave.

“There’s a point to raise your head when thinking about this topic next year,” he continued. “But I’m certainly not going to do that until 2022.”

Kilar, the founding CEO of Hulu, is considered a bit of an idol destroyer in Hollywood. In 2011, he expanded the now-famous industry Manifest about the future of entertainment It came across as a fierce criticism of Hulu’s corporate ownership for many.

Post has panned traditional television to perform too many commercials. Killer also blasted the cable, predicting that viewers would eventually drop expensive packages.

After Kilar joined WarnerMedia, he quickly swapped executive ranks and reduced costs to streamline his business.

He then broke tradition and (again) offended Hollywood by releasing the entire 2021 lineup of Warner Bros. Pictures movies on HBO Max the same day he was due to appear in theaters. The move will sacrifice some of Hollywood’s biggest player back-end profits (commissions earned by top flight producers and stars based on box office revenue), but the company confirms they will be paid. I made a deal immediately to do.

Unlike Netflix, new entrants to streaming such as Disney + and HBO Max have legacy contracts with cable distributors and Hollywood studios to make movies and TV shows readily available online. It hinders a full-fledged approach.

For Killer, this move isn’t confusing Hollywood, but rather Part of a larger strategy Goose HBO Max.

It seems to have worked. The release of eyeglasses for large screens like “Godzilla vs. Kong” on HBO Max helped increase the customer roll of the service.

Killer intends to maintain that strategy until 2022. Warner Bros. will release 10 movies exclusively for the streaming platform. According to Killer, big-budget movies like “The Batman,” rethinking the cartoon characters starring Robert Pattinson, have a relatively short window in the theater for 45 days before appearing on HBO Max.

“It’s very different from how the world operates in 2019,” he said. “Ultimately, as long as you think about it, I think the change will be very good not only for our customers, but also for the people we work with.”

HBO and HBO’s largest subscribers are expected to reach 73 million in 2021

Source link HBO and HBO’s largest subscribers are expected to reach 73 million in 2021

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