Tucson, Arizona 2020-09-16 13:30:00 –
Halloween is around the corner, and Hershey wants to ensure coronavirus doesn’t spook trick-or-treaters from eating candy.
The confectioner — which, along with its namesake chocolate bar, manufactures Halloween favorites Reese’s Peanut Butter Cups and Kit Kats — launched a website that maps out how to trick-or-treat safely in every county in the United States.
The website prompts people to hover over their county, which is color-coded to display the COVID-19 risk level in that area. Green represents the lowest risk for trick-or-treating and red represents the highest risk. The map also lists the number of confirmed cases in each county.
On the website, Hershey has Halloween celebration recommendations for each color — from trick-or-treating with masks on to staying at home to watch scary movies on Netflix and everything in between. For example, for “orange” areas, Hershey recommends a socially distant neighborhood candy hunt or neighborhood drive-by costume parties. For “yellow” areas, Hershey suggests a decorate-your-own spooky facemask party.
Halloween typically accounts for 10% of Hershey’s annual sales, but the COVID-19 pandemic threatens to put a damper on trick-or-treating this year. That has pushed the company to shift its strategy for what is typically its biggest season: less Halloween-focused packaging and a bigger focus on family-sized packs, as many people opt to celebrate at home.