Fresno, California 2021-09-16 19:09:39 –
Reedley’s Entrepreneur of the Year enjoys farm stands while educating customers through TikTok, Instagram and other social media platforms.
The positive energy of 29-year-old Liset Garcia, either directly or online, is felt by everyone she meets.
She is a farmer / operator of Sweet Girl Farms in Reedley. Cars driving on Alta Avenue near the old Midway Drive-In often stop when customers find a variety of merchandise offered by Garcia and her family.
“It’s a fun place where people can come and obviously get the food, fruits, fresh produce, eggs, honey and good treatment sessions you know,” Garcia said.
“We have at least 30 commodities, at least 30 commodities, so it ranges from citrus fruits to drupes, grapes and now vegetables like watermelons, flowers and herbs. This entire line is of sunflowers and genius. It’s a mixture, and right next to me, I have tomatoes, so now there are a lot of heirloom tomatoes growing and we’re in the apple orchard, “Garcia laughed.
Garcia’s customer base is growing thanks to her marketing skills. She creates tutorial videos and recipes to let people know what to buy that day.
Darleen Toews loves Sweet Girl Farms’ specialty vegetables. Because she can’t always be found in a local store. She enjoys making salsa herself.
“She has a purple tomatillo that’s hard to find,” Toews said.
On this day, she picks up Tomatillo with Sweet Girl Farms Oaxaca Salsa. Garcia’s mom is making spicy salsa that is sold out.
“My parents happen to be from the Mixteca region, and much of the knowledge and culture they grew up in, of course, misses their hometown. They bring it to the farm here,” Garcia said.
Garcia’s bilingual video shows the public about other services of the day, such as Aguas Frescas and how to easily combine Jicama and watermelon.
“It can take a day to make a YouTube video, edit it, upload it, and spread it to various outlets,” Garcia said.
Garcia is modest, but her laughter and drive are contagious. Reedley’s Chamber of Commerce was named her Entrepreneur of the Year.
Keiko Hatada often comes in for fresh ingredients and friendly customer service.
“She is a very cheerful person and has a sweet personality. I know the name is perfect for her.’Sweet Girl Farms’, you come here and she talks to you so everyone is really special It makes me feel good, “said Hatada.
“I don’t think people understand how great a connection I can make. It brings great joy to me personally,” Garcia said.
The drought in California has affected what local farms can grow. Sweet Girl Farms have been forced to reduce the production of various flowers, herbs and vegetables.
“One of the wells is no longer available due to lack of water,” Garcia said.
Garcia holds doctors from UC Merced and USC. She returned to her family’s farm after addressing her health problems. She doesn’t like to go into those details, but says she’s grateful to live and go home in Reedley.
“I am very grateful to be back with my family. I wasn’t with my family a few years ago,” Garcia said.
Her education was a farm property.
“In my undergraduate degree, I attended UC Merced and earned a degree in molecular biology. In terms of actually growing everything physically, everything in chemistry and biology has become easier, physics and irrigation lines. And the pressure on it, how much water pressure is needed, “says Garcia.
“USC’s Masters in Public Health is mostly in the community. Growing fresh produce is more basic than the community provides to stay healthy and vibrant,” Garcia said. Stated.
Garcia has been working long hours and is grateful to all the customers she meets.
“Thank you for stopping by and deciding to stop by while driving or doing business. It really makes sense. Thankfully, that drives me.”
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Hispanic Heritage Month: Meet Liset Garcia of Sweet Girl Farms in Reedley Source link Hispanic Heritage Month: Meet Liset Garcia of Sweet Girl Farms in Reedley