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HMD Global Launches New 5G, Affordable Nokia Smartphone

HMD Global’s new Nokia X20 smartphone.

Ryan Braun | CNBC

London — the company behind Nokia The mobile brand updated its smartphone lineup on Thursday and added a number of new budget models as it struggled to compete with reputed players such as: Samsung And Apple..

Finnish start-up HMD Global has since held a license to design and sell Nokia mobile phones. Acquired the mobile phone division of the Telecom Group From Microsoft in 2016. Since then, the company has released several smartphones and “dumb phones.” This includes improved versions of nostalgic devices like the 8110.Banana phone“When 2720 ​​flip phone..

On Thursday, the company announced six new smartphones. They are divided into three different series. X is at the top of the range in terms of price and specifications. Slightly more affordable than G, X. And C, it’s the cheapest in the bunch. The Nokia C10 starts at € 75 ($ 89), while the Nokia X20 is all six outstanding devices that sell for € 349, or about $ 415.

At that price, you get a 6.67-inch screen, four rear cameras with a 64-megapixel main lens, and the ability to connect to the ultra-fast 5G Internet. The X20 and the cheaper X10 are priced at € 309, both powered by Qualcomm’s Snapdragon 480 5G chipset, run on Google’s Android operating system, with a 3-year security update and a 3-year warranty. .. Provided by the G and C series.

The X20 also has a “dual site” feature that allows you to use two phones’ cameras at the same time to capture different angles from a shot.

Use the Nokia X20 dual sight camera feature.

Ryan Braun | CNBC

For sustainability reasons, the box does not include a charger. Instead, it comes with a case that can be completely composted. The phone will ship in Europe next month, but availability in the United States has not yet been revealed.

Fierce competition

Nokia is struggling to gain significant traction in the smartphone market due to fierce competition from Chinese players such as Apple, Samsung, Huawei and Xiaomi. This is a problem that manufacturers like Sony and LG are worried about. The latter was once the top Android brand, Quit the smartphone market Earlier this week.

“I think it will continue to be very difficult for (Nokia) to compete in the best portfolio on the market, so we are currently targeting the low end,” said Vice President of Devices in Europe in a market research. Said Francisco Jeronimo. A solid IDC told CNBC.

“On the other hand, they have been working very hard to enter the B2B (business-to-business) market. This is a very good opportunity for them as there are few players offering attractive portfolios.”

Nokia-branded smartphones accounted for only 0.6% of the market last year, shipping fewer mobile phones than LG or China’s honor, according to IDC data. However, HMDs work well with feature phones, also known as “dumb phones,” and will have a 16% share of the market by 2020.

The HMD wants to diverge into enterprise sales and new services to find other sources of revenue. the company, Financial support Last year, Nokia, Google and other large investors launched a SIM card with global data roaming called HMD Connect. Even after prioritizing online sales due to the coronavirus pandemic, we managed to reach the break-even point.

HMD is also launching a new mobile network in the UK called HMD Mobile. Acts as a mobile virtual network operator (MVNO). That is, it must rely on the network infrastructure of another carrier. The bundle starts at £ 6.50 ($ 9) per month. It won’t launch in 5G right away, but the company says it’s working to make the service “5G capable.”

HMD Global Launches New 5G, Affordable Nokia Smartphone

Source link HMD Global Launches New 5G, Affordable Nokia Smartphone

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