Hobby bakers use new online platform to share excess baked goods – Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee 2022-07-07 07:39:06 –

Nashville, TN (WTVF) — The online platform for the Baking Notifications project allows hobbyists to share extra baked goods with their neighbors and profit.

“I started baking a lot, but I can’t eat all of them, so I wanted to try something new, such as making croissants … I might make a dozen or so, but I can’t eat a dozen or so croissants. Hmm, it’s going to get old so I was thinking of sending a text to my friends or a text to my neighbors and giving them a present, “explains Jessica Morrison, the founder of the Baking Notifications project. increase.

Her husband is a software developer who worked together during the pandemic to build a platform where hobbyists can distribute extra baked goods to a network of subscribers and followers.

“”[The subscribers] Pay $ 10 per month to receive text messages. Then send the offer. Just like last night, I sent you the croissant offer I have today. And I had 10 of them. Therefore, people send back the text and say “insist”. It retains their claim, “Morrison explained.So those 10 are the ones who will come this morning [to my house] They like to pick up, so they don’t pay extra for it. “

Morrison said he didn’t want to be a bakery, but enjoys making something for his family about once a week.

Claire Kopsky

Baking Notification Project Founder Jessica Morrison

“Do people share food? This doesn’t mean we aren’t innovating to share food. I had a real problem. It gets rid of some cinnamon rolls. I couldn’t spend all day sending the text because of it. I might add 4 cinnamon rolls or 8 chocolate chip cookies, but this is more efficient. “I did,” Morrison said.

As the platform began working for her, Morrison added other bakeries from different regions to the network.

“I think it’s definitely a passionate project, or you get some reward for what you’re already doing,” explained bakery Allison Carden.

Carden has been experimenting with baking with cookbooks brought from friends around the world for almost a decade before joining the baking notification project in March.

“You can’t make it like a giant cake and get rid of it easily, so this is a way to not only have a lot of stuff, but to bake it at least once a week. It’s like sitting, “Karden explained. “I’ve only baked a few times a month so far, so there’s only two people here. As I said, you can’t make 30 cookies. What are you going to do with them?”


Claire Kopsky

Baking Notice Project Nashville Baker Allison Carden

According to Morrison, the project surprisingly formed a community during the pandemic when she admitted that she felt very isolated.

“Here you can feel more connected, with your feet on the ground, and seeing the same thing happening by opening up to others like any other bakery. Perhaps for some reason they weren’t seeing them, and they’re just starting to see more people and feel more connected, “Mollison explained. “It’s pretty cool.”


Claire Kopsky

The baking notification project started in Tennessee during the pandemic and expanded to a total of four states.

“Bake because you like to take care of people and do good things for them. Whether it’s your family or people at work. And this is like a positive moment for people. I think it’s good to think that it’s. One day you know, “I get the cake today. It’s great!” Said Carden.

According to Morrison, subscribers like the surprise element.

“Do they have some rights, just as someone is offering you something?” Morrison said. “Similarly, make a dozen blueberry muffins and eat about six. Then I’ll give you the remaining six. So I think it’s just spontaneity. Just a little. A little bit in your day. I have joy. “

To become a bakery or register with a local bakery Visit the Baking Notification Project website..


Claire Kopsky

The online platform of the Baking Notifications project allows hobby bakeries to profit by sharing extra baked goods with their neighbors.

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